1708 Market St
La Crosse, WI 54601
$159,900
4 bd · 1.5 ba · 1,147 sqft · Listed 9d ago
View on Realtor.com →Year built
1883
Sqft
1,147
Lot sqft
4,356
HOA / mo
None
Furnished
No
List date
2026-09-22T15:30:47.000000Z
Revenue
Annual revenue
$49,980
ADR
$237
Occupancy
58%
Cleaning fees (12 mo)
$4,867
Confidence
Low (—), 4 comps
Comp revenue range (p25 / median / p75)
Beautiful Craftsman Bungalow - Centrally located!
House · 4 bd · 2 ba · sleeps 8 · 0.2 mi
Revenue $45,336ADR $321Occ ≈ 39%4.8★ (218)
Cabin-like Home in the Heart of La Crosse.
House · 4 bd · 2 ba · sleeps 8 · 0.3 mi
Revenue $42,138ADR $289Occ ≈ 40%5★ (70)
Historic Withee Home / Main Level + Bowling Alley
Apartment · 4 bd · 1.5 ba · sleeps 8 · 0.4 mi
Revenue $95,976ADR $1,074Occ ≈ 24%4.8★ (12)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Beautiful Craftsman Bungalow - Centrally located! House | 4 bd · 2 ba · sleeps 8 | $45,336 | $321 | 39% | 4.8★ (218) | 0.2 mi | Airbnb |
Cabin-like Home in the Heart of La Crosse. House | 4 bd · 2 ba · sleeps 8 | $42,138 | $289 | 40% | 5★ (70) | 0.3 mi | Airbnb |
✨ Cobblestone Cottage, 4 bedroom,centrally located House | 4 bd · 2.5 ba · sleeps 8 | $42,645 | $381 | 31% | 4.8★ (80) | 0.4 mi | AirbnbVrbo |
Historic Withee Home / Main Level + Bowling Alley Apartment | 4 bd · 1.5 ba · sleeps 8 | $95,976 | $1,074 | 24% | 4.8★ (12) | 0.4 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 7.78% = 7.03% Freddie Mac 30-yr avg (Sep 24) + 0.75% investor premium
Est. revenue
$49,980
NOI
$28,193
Cash flow /mo
$1,488
Cash needed
$69,371
Cash-on-cash
25.7%
ROE (yr 1)
34.2%
Cap rate
17.6%
DSCR
2.73
Year-1 write-off
$60,581
Year-1 tax shield @ 32%
$19,386
Year-1 return on equity
- Cash flow (annual)$17,853
- Principal paydown$1,046
- Appreciation at%$4,797
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$9,996
- Platform fees (3% of revenue)$1,499
- Maintenance / capex (5% of revenue)$2,499
- Utilities & supplies$4,200
- HOA$0
- Property tax$2,801
- Insurance (STR-rated)$792
Cash needed to close
- Down payment (25%)$39,975
- Closing costs (4.0%)$6,396
- Furnishing (bought new)$23,000
Tax savings if the STR loophole applies
- Tax shield @ 32%$19,386
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$129,000
Short-life (5/15-yr)
$37,000 · 29%
Year-1 deduction
$61,000
Year-1 tax shield @ 32%
$19,000
Land 19% (county tax record, assessed value split) · building $92,000 over 39 years · new furniture $23,000
Based on: 1,147 sq ft, built 1883, 4 bd / 1.5 ba, unfurnished, listing features (fence, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $49,000 in year 1 (20% short-life, $16,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $4,600
Kitchen cabinetsdefault
$8,300 new × 40% good × 1.38 allocation
- $3,800
Kitchen countertopsdefault
$6,800 new × 40% good × 1.38 allocation
- $1,100
Decorative trimdefault
$2,000 new × 40% good × 1.38 allocation
- $100
Mirrorsdefault
$200 new × 40% good × 1.38 allocation
- $800
Shelvingdefault
$1,500 new × 40% good × 1.38 allocation
- $1,500
Window coverings (11)default
$2,800 new × 40% good × 1.38 allocation
- $1,600
Carpet, vinyl & laminate (40% of floors)default
$3,000 new × 40% good × 1.38 allocation
- $3,600
Kitchen & laundry equipment plumbingdefault
$6,500 new × 40% good × 1.38 allocation
- $2,200
Kitchen, laundry & data equipment electricaldefault
$3,900 new × 40% good × 1.38 allocation
- $2,800
Appliances (range, dishwasher, refrigerator)listing
$5,000 new × 40% good × 1.38 allocation
- $23,000
Furniture bought newlisting
$23,000 new × 100% good · bought separately
- $4,900
Paving: driveway & walks (paved)default
$7,000 new × 50% good × 1.38 allocation
- $4,700
Landscaping (typical)default
$6,800 new × 50% good × 1.38 allocation
- $800
Patiosdefault
$1,100 new × 50% good × 1.38 allocation
- $800
Decks & porches (attached)default
$1,100 new × 50% good × 1.38 allocation
- $4,100
Fencinglisting
$6,000 new × 50% good × 1.38 allocation
- $68,400
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$123,700 new × 40% good × 1.38 allocation
- $7,100
Building plumbing & fixturesdefault
$12,900 new × 40% good × 1.38 allocation
- $6,500
Building electrical & lightingdefault
$11,800 new × 40% good × 1.38 allocation
- $7,100
HVACdefault
$12,900 new × 40% good × 1.38 allocation
- $2,400
Hardwood & tile floorsdefault
$4,400 new × 40% good × 1.38 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $45,000 | $15,200 | $300 | $60,600 |
| 2 | $0 | $0 | $2,400 | $2,400 |
| 3 | $0 | $0 | $2,400 | $2,400 |
| 4 | $0 | $0 | $2,400 | $2,400 |
| 5 | $0 | $0 | $2,400 | $2,400 |
| 6+ | $0 | $0 | $82,000 | $82,000 |
| Total | $45,000 | $15,200 | $91,700 | $151,900 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.