La Crosse, WI: Airbnb investment properties for sale
La Crosse is a river city in western Wisconsin, where the Black and La Crosse rivers meet the Mississippi below the bluffs of the Driftless Area. Rentals are mostly houses in the city and in nearby Onalaska and Holmen. This page scores the current listings in the area as short-term rentals.
La Crosse by the numbers
- Listings in the feed
- 85
- Median list price
- $365,000
- Median est. annual revenue
- $39,288
- Median cash-on-cash
- -5.7%
- With positive monthly cash flow
- 24%
- Median year-1 write-off est.
- $89,738
Medians across the current scored listings. Assumes 25% down, a 30-year mortgage · Rate 7.78% = 7.03% Freddie Mac 30-yr avg (Sep 24) + 0.75% investor premium. Revenue and tax figures are estimates, not a forecast and not tax advice.
La Crosse area
Short-term rentals in and around La Crosse, last 12 months
Avg annual revenue
$28,867
Occupancy
54.1%
Avg daily rate
$175
RevPAR
$79.09
Wisconsin Area region
Short-term rental performance, last 12 months
Avg annual revenue
$37,394
▲ 4.7% YoYOccupancy
48.7%
▼ 0.3% YoYAvg daily rate
$263
▲ 4.8% YoYRevPAR
$130.84
▲ 4.5% YoYActive listings
15,607
Market data · as of Oct 1, 2026 · through Aug 2026
Short-term rental rules in La Crosse
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.
Rules change and vary by city and zone; verify with the local jurisdiction before you buy.
Today's La Crosse deals
See all La Crosse deals in the feed →
Showing 24 of 85 deals
La Crosse Airbnb investing: common questions
How much does an Airbnb make in La Crosse?
Short-term rental market data puts average annual revenue per rental in La Crosse at about $37,394 over the last 12 months, with about 49% occupancy and an average daily rate near $263. Your property will differ with size, location, amenities and how you manage it. Treat this as an estimate, not a forecast.
Do Airbnbs cash flow in La Crosse?
Some do, many don't. At today's mortgage rates and 25% down, about 24% of the 85 listings we score in La Crosse show positive monthly cash flow, and the median cash-on-cash return is -5.7%. Higher rates make many properties negative once the mortgage, taxes, insurance and operating costs come out, so check each one.
Are short-term rentals allowed in La Crosse?
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy. Rules change and vary by city and zone; verify with the local jurisdiction before you buy.
What year-1 tax write-off could a La Crosse STR have?
Across the 85 listings we score in La Crosse, the median year-1 depreciation write-off estimate is about $89,738. It assumes a typical cost segregation classification and 100% bonus depreciation, and whether you can use it depends on your tax situation. It is an estimate, not a cost segregation study and not tax advice; talk to a CPA.
Tools
- Free property analyzer for any address
- Compare STR Yield with other short-term rental tools
- Cost segregation calculator