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Rate 7.99% = 7.24% Freddie Mac 30-yr avg (Oct 29) + 0.75% investor premium

803 Moore St

803 Moore St

La Crosse, WI 54603

$179,900

4 bd · 1 ba · 1,200 sqft · Listed 1d ago

View on Realtor.com →
Est. land %

Year built

1925

Sqft

1,200

Lot sqft

12,197

HOA / mo

None

Furnished

No

List date

2026-11-02T13:24:19.000000Z

Revenue

Annual revenue

$37,973

ADR

$184

Occupancy

57%

Cleaning fees (12 mo)

$3,365

Confidence

Low (47.45), 23 comps

Comp revenue range (p25 / median / p75)

$22,642$39,876$49,083

Few similar-size comps were found, so all comps are shown.

Median revenue of shown comps: $39,876

  • Historic Carter House-Rivertown Romance-Licensed!

    House · 3 bd · 1.5 ba · sleeps 10 · 0.2 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $39,876ADR $161Occ ≈ 68%4.9★ (255)

    AirbnbVrbo

  • The Drift Inn, Old charm, Quiet, Fenced backyard

    House · 3 bd · 1 ba · sleeps 6 · 0.5 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $27,613ADR $130Occ ≈ 58%4.6★ (37)

    AirbnbVrboBooking

  • River Rambler

    House · 3 bd · 2 ba · sleeps 7 · 0.6 mi

    • Hot tub
    • A/C
    • Free parking
    • Wifi
    • +4

    Revenue $50,848ADR $224Occ ≈ 62%4.9★ (209)

    AirbnbVrbo

  • River Front Property

    House · 3 bd · 1 ba · sleeps 6 · 0.8 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $41,342ADR $199Occ ≈ 57%4.9★ (137)

    Vrbo

  • Riverfront Home with Eagle Views

    House · 3 bd · 2 ba · sleeps 6 · 0.8 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $66,192ADR $380Occ ≈ 48%5★ (130)

    AirbnbVrbo

  • Cozy 3-bedroom home on the river

    House · 3 bd · 1 ba · sleeps 7 · 0.8 mi

    • Hot tub
    • A/C
    • Free parking
    • Wifi
    • +3

    Revenue $62,879ADR $333Occ ≈ 52%5★ (58)

    Airbnb

  • 3-bedroom villa in enchanting La Crosse with river access

    House · 3 bd · 1 ba · sleeps 5 · 0.9 mi

    • A/C
    • Pets OK
    • Wifi
    • Washer

    Revenue $12,467ADR $163Occ ≈ 21%4★ (9)

    Vrbo

  • Quaint Home w/Water Access to Richmond Bay

    House · 3 bd · 1 ba · sleeps 5 · 0.9 mi

    Revenue $11,023ADR $318Occ ≈ 9%—

    Delisted

  • Caroline Suite

    House · 3 bd · 2 ba · sleeps 8 · 1.0 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $72,045ADR $269Occ ≈ 73%5★ (65)

    Airbnb

  • Cozy little villa

    House · 3 bd · 1 ba · sleeps 5 · 1.0 mi

    Revenue $11,170ADR $124Occ ≈ 25%3.8★ (38)

    AirbnbVrbo

Show 13 more
  • Bayfront Chalet on Richmond Bay

    Chalet · 3 bd · 2 ba · sleeps 8 · 1.0 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $49,608ADR $263Occ ≈ 52%4.8★ (232)

    AirbnbVrbo

  • Cute Cottage on the River

    House · 3 bd · 1 ba · sleeps 5 · 1.1 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $24,182ADR $121Occ ≈ 55%4.7★ (53)

    AirbnbVrbo

  • Cute Little Retreat

    House · 3 bd · 1 ba · sleeps 5 · 1.1 mi

    Revenue $1,766ADR $100Occ ≈ 5%—

    Delisted

  • 4 Seasons, Luxury Houseboat on Richmond Bay.

    House boat · 3 bd · 2 ba · sleeps 6 · 1.1 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $21,102ADR $245Occ ≈ 24%5★ (15)

    Airbnb

  • b3 FIVE7 Yacht

    House boat · 3 bd · 1 ba · sleeps 8 · 1.1 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $29,532ADR $130Occ ≈ 62%4.8★ (55)

    AirbnbVrbo

  • Luxurious Floating Cabin

    House boat · 3 bd · 2 ba · sleeps 8 · 1.1 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen

    Revenue $27,357ADR $250Occ ≈ 30%4.8★ (23)

    Airbnb

  • b3 Couples Therapy Yacht

    Boat · 3 bd · 1 ba · sleeps 6 · 1.1 mi

    Revenue $60,496ADR $214Occ ≈ 77%3.5★ (1)

    Booking

  • Cozy 8 Person Chalet on the Bay

    Chalet · 3 bd · 2 ba · sleeps 8 · 1.1 mi

    Revenue $44,503ADR $229Occ ≈ 53%4.6★ (11)

    Vrbo

  • Bayfront Cottage is a 3 bedroom house on Richmond Bay.

    House · 3 bd · 1 ba · sleeps 6 · 1.1 mi

    Revenue $20,172ADR $124Occ ≈ 45%3.9★ (48)

    Vrbo

  • Rustic Waterfront w/BOAT DOCK!

    House · 3 bd · 2 ba · sleeps 10 · 1.2 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $45,332ADR $510Occ ≈ 24%5★ (22)

    Airbnb

  • Private home,accessible,parking

    House · 5 bd · 1.5 ba · sleeps 14 · 1.7 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $48,194ADR $258Occ ≈ 51%4.8★ (64)

    AirbnbVrbo

  • Top Shelf Suite

    Apartment · 4 bd · 1.5 ba · sleeps 8 · 1.7 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $48,557ADR $258Occ ≈ 52%5★ (26)

    Airbnb

  • French Island Easy Living!

    House · 3 bd · 2 ba · sleeps 7 · 1.8 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +4

    Revenue $30,357ADR $200Occ ≈ 42%4.9★ (85)

    Airbnb

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management
Term

Rate 7.99% = 7.24% Freddie Mac 30-yr avg (Oct 29) + 0.75% investor premium

Est. revenue

$37,973

NOI

$18,238

Cash flow /mo

$531

Cash needed

$75,171

Cash-on-cash

8.5%

ROE (yr 1)

17.2%

Cap rate

10.1%

DSCR

1.54

Year-1 write-off

$61,466

Year-1 tax shield @ 32%

$19,669

Year-1 return on equity

  • Cash flow (annual)$6,369
  • Principal paydown$1,129
  • Appreciation at%$5,397
ROE17.2%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$7,595
  • Platform fees (3% of revenue)$1,139
  • Maintenance / capex (5% of revenue)$1,899
  • Utilities & supplies$4,200
  • HOA$0
  • Property tax$4,012
  • Insurance (STR-rated)$891

Cash needed to close

  • Down payment (25%)$44,975
  • Closing costs (4.0%)$7,196
  • Furnishing (bought new)$23,000

Tax savings if the STR loophole applies

  • Tax shield @ 32%$19,669

No county tax record split for property tax, insurance rate and the land/building split, so those use market defaults — edit the price above; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$148,000

Short-life (5/15-yr)

$38,000 · 26%

Year-1 deduction

$61,000

Year-1 tax shield @ 32%

$20,000

Land 18% (market default, no usable tax-record split) · building $109,000 over 39 years · new furniture $23,000

Based on: 1,200 sq ft, built 1925, 4 bd / 1 ba, unfurnished, listing features (appliance list).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $49,000 in year 1 (17% short-life, $16,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$48,400
  • Kitchen cabinetsdefault

    $8,400 new × 40% good × 1.57 allocation

    $5,300
  • Kitchen countertopsdefault

    $6,900 new × 40% good × 1.57 allocation

    $4,300
  • Decorative trimdefault

    $2,100 new × 40% good × 1.57 allocation

    $1,300
  • Mirrorsdefault

    $200 new × 40% good × 1.57 allocation

    $100
  • Shelvingdefault

    $1,500 new × 40% good × 1.57 allocation

    $900
  • Window coverings (12)default

    $3,000 new × 40% good × 1.57 allocation

    $1,900
  • Carpet, vinyl & laminate (40% of floors)default

    $3,100 new × 40% good × 1.57 allocation

    $1,900
  • Kitchen & laundry equipment plumbingdefault

    $6,600 new × 40% good × 1.57 allocation

    $4,100
  • Kitchen, laundry & data equipment electricaldefault

    $4,000 new × 40% good × 1.57 allocation

    $2,500
  • Appliances (range, microwave, refrigerator)listing

    $4,700 new × 40% good × 1.57 allocation

    $3,000
  • Furniture bought newlisting

    $23,000 new × 100% good · bought separately

    $23,000
15-year land improvements$12,900
  • Paving: driveway & walks (paved)default

    $7,200 new × 50% good × 1.57 allocation

    $5,600
  • Landscaping (typical)default

    $6,900 new × 50% good × 1.57 allocation

    $5,400
  • Patiosdefault

    $1,200 new × 50% good × 1.57 allocation

    $900
  • Decks & porches (attached)default

    $1,200 new × 50% good × 1.57 allocation

    $900
Building, 39-year$109,200
  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $129,500 new × 40% good × 1.57 allocation

    $81,400
  • Building plumbing & fixturesdefault

    $13,500 new × 40% good × 1.57 allocation

    $8,500
  • Building electrical & lightingdefault

    $12,500 new × 40% good × 1.57 allocation

    $7,900
  • HVACdefault

    $13,500 new × 40% good × 1.57 allocation

    $8,500
  • Hardwood & tile floorsdefault

    $4,600 new × 40% good × 1.57 allocation

    $2,900

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$48,400$12,900$100$61,500
2$0$0$2,800$2,800
3$0$0$2,800$2,800
4$0$0$2,800$2,800
5$0$0$2,800$2,800
6+$0$0$97,900$97,900
Total$48,400$12,900$109,200$170,500

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.