1934 Esther Dr
Onalaska, WI 54650
$395,000
4 bd · 2 ba · 2,100 sqft · Listed 2d ago
View on Realtor.com →Year built
1990
Sqft
2,100
Lot sqft
8,276
HOA / mo
None
Furnished
No
List date
2026-10-09T13:12:30.000000Z
Revenue
Annual revenue
$43,748
ADR
$203
Occupancy
59%
Cleaning fees (12 mo)
$4,991
Confidence
Low (50.65), 17 comps
Comp revenue range (p25 / median / p75)
Few similar-size comps were found, so all comps are shown.
Median revenue of shown comps: $41,342
Driftless Escape A-Frame Cabin
Cabin · 3 bd · 1.5 ba · sleeps 6 · 0.3 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $3,184ADR $294Occ ≈ 3%5★ (2)
Charming and comfy: 3BR home on quiet street
House · 3 bd · 2 ba · sleeps 7 · 2.1 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $23,708ADR $175Occ ≈ 37%5★ (43)
Home Sweet Home
House · 3 bd · 2 ba · sleeps 5 · 2.4 mi
- Pool
- A/C
- Free parking
- Wifi
- +3
Revenue $13,961ADR $169Occ ≈ 23%4.5★ (23)
A-Frame Pool House With Hot Tub / Sleeps 6
Cabin · 3 bd · 2 ba · sleeps 6 · 2.8 mi
Revenue $49,214ADR $391Occ ≈ 34%4.8★ (48)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Driftless Escape A-Frame Cabin Cabin
| 3 bd · 1.5 ba · sleeps 6 | $3,184 | $294 | 3% | 5★ (2) | 0.3 mi | Airbnb |
Aspen Valley Retreat • Spacious Family Home House
| 3 bd · 3 ba · sleeps 7 | $36,362 | $278 | 36% | 4.3★ (24) | 1.2 mi | AirbnbVrbo |
Private home,accessible,parking House
| 5 bd · 1.5 ba · sleeps 14 | $48,194 | $258 | 51% | 4.8★ (64) | 1.7 mi | AirbnbVrbo |
Backyard Oasis w/ In-Ground Pool, FirePit & Gazebo House
| 5 bd · 3 ba · sleeps 11 | $46,209 | $445 | 28% | 5★ (22) | 2.0 mi | AirbnbVrbo |
3 bedroom, 2 bath Townhouse with private driveway. Townhouse
| 3 bd · 2 ba · sleeps 6 | $44,558 | $201 | 61% | 5★ (98) | 2.1 mi | AirbnbVrbo |
Charming and comfy: 3BR home on quiet street House
| 3 bd · 2 ba · sleeps 7 | $23,708 | $175 | 37% | 5★ (43) | 2.1 mi | Airbnb |
The Drift Inn, Old charm, Quiet, Fenced backyard House
| 3 bd · 1 ba · sleeps 6 | $27,613 | $130 | 58% | 4.6★ (37) | 2.2 mi | AirbnbVrboBooking |
Home Sweet Home House
| 3 bd · 2 ba · sleeps 5 | $13,961 | $169 | 23% | 4.5★ (23) | 2.4 mi | Airbnb |
Historic Carter House-Rivertown Romance-Licensed! House
| 3 bd · 1.5 ba · sleeps 10 | $39,876 | $161 | 68% | 4.9★ (255) | 2.6 mi | AirbnbVrbo |
A-Frame Pool House With Hot Tub / Sleeps 6 Cabin | 3 bd · 2 ba · sleeps 6 | $49,214 | $391 | 34% | 4.8★ (48) | 2.8 mi | Airbnb |
Show 7 more
House on onalaska Wisconsin 4 bedroom 3 Beth
House · 4 bd · 2.5 ba · sleeps 8 · 3.2 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +1
Revenue $24,263ADR $142Occ ≈ 47%4.9★ (168)
Cozy 3-bedroom home on the river
House · 3 bd · 1 ba · sleeps 7 · 3.2 mi
- Hot tub
- A/C
- Free parking
- Wifi
- +3
Revenue $62,879ADR $333Occ ≈ 52%5★ (58)
River Front Property
House · 3 bd · 1 ba · sleeps 6 · 3.3 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +1
Revenue $41,342ADR $199Occ ≈ 57%4.9★ (137)
French Island Easy Living!
House · 3 bd · 2 ba · sleeps 7 · 3.3 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +4
Revenue $30,357ADR $200Occ ≈ 42%4.9★ (85)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
A-Frame Wellness Retreat | Pool• Hot Tub• Full Gym Cabin
| 3 bd · 2 ba · sleeps 6 | $86,825 | $362 | 66% | 4.9★ (48) | 2.9 mi | AirbnbVrbo |
River Rambler House
| 3 bd · 2 ba · sleeps 7 | $50,848 | $224 | 62% | 4.9★ (209) | 3.0 mi | AirbnbVrbo |
Riverfront Home with Eagle Views House
| 3 bd · 2 ba · sleeps 6 | $66,192 | $380 | 48% | 5★ (130) | 3.2 mi | AirbnbVrbo |
House on onalaska Wisconsin 4 bedroom 3 Beth House
| 4 bd · 2.5 ba · sleeps 8 | $24,263 | $142 | 47% | 4.9★ (168) | 3.2 mi | Airbnb |
Cozy 3-bedroom home on the river House
| 3 bd · 1 ba · sleeps 7 | $62,879 | $333 | 52% | 5★ (58) | 3.2 mi | Airbnb |
River Front Property House
| 3 bd · 1 ba · sleeps 6 | $41,342 | $199 | 57% | 4.9★ (137) | 3.3 mi | Vrbo |
French Island Easy Living! House
| 3 bd · 2 ba · sleeps 7 | $30,357 | $200 | 42% | 4.9★ (85) | 3.3 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 8.15% = 7.40% Freddie Mac 30-yr avg (Oct 8) + 0.75% investor premium
Est. revenue
$43,748
NOI
$21,149
Cash flow /mo
-$442
Cash needed
$137,550
Cash-on-cash
-3.9%
ROE (yr 1)
6.5%
Cap rate
5.4%
DSCR
0.80
Year-1 write-off
$112,161
Year-1 tax shield @ 32%
$35,892
Year-1 return on equity
- Cash flow (annual)-$5,309
- Principal paydown$2,402
- Appreciation at%$11,850
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$8,750
- Platform fees (3% of revenue)$1,312
- Maintenance / capex (5% of revenue)$2,187
- Utilities & supplies$4,200
- HOA$0
- Property tax$4,194
- Insurance (STR-rated)$1,955
Cash needed to close
- Down payment (25%)$98,750
- Closing costs (4.0%)$15,800
- Furnishing (bought new)$23,000
Tax savings if the STR loophole applies
- Tax shield @ 32%$35,892
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$324,000
Short-life (5/15-yr)
$89,000 · 27%
Year-1 deduction
$112,000
Year-1 tax shield @ 32%
$36,000
Land 18% (county tax record, assessed value split) · building $235,000 over 39 years · new furniture $23,000
Based on: 2,100 sq ft, built 1990, 4 bd / 2 ba, unfurnished, listing features (deck, fence, fireplace, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $71,000 in year 1 (15% short-life, $23,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $7,900
Kitchen cabinetsdefault
$10,400 new × 40% good × 1.90 allocation
- $6,500
Kitchen countertopsdefault
$8,500 new × 40% good × 1.90 allocation
- $2,800
Decorative trimdefault
$3,700 new × 40% good × 1.90 allocation
- $200
Mirrorsdefault
$300 new × 40% good × 1.90 allocation
- $1,100
Shelvingdefault
$1,500 new × 40% good × 1.90 allocation
- $4,000
Window coverings (21)default
$5,300 new × 40% good × 1.90 allocation
- $4,100
Carpet, vinyl & laminate (40% of floors)default
$5,400 new × 40% good × 1.90 allocation
- $6,200
Kitchen & laundry equipment plumbingdefault
$8,100 new × 40% good × 1.90 allocation
- $3,700
Kitchen, laundry & data equipment electricaldefault
$4,900 new × 40% good × 1.90 allocation
- $4,600
Appliances (range, refrigerator, washer, dryer)listing
$6,000 new × 40% good × 1.90 allocation
- $23,000
Furniture bought newlisting
$23,000 new × 100% good · bought separately
- $9,000
Paving: driveway & walks (paved)listing
$9,500 new × 50% good × 1.90 allocation
- $8,700
Landscaping (typical)default
$9,100 new × 50% good × 1.90 allocation
- $2,000
Patiosdefault
$2,100 new × 50% good × 1.90 allocation
- $22,400
Decks & porches (attached)listing
$23,600 new × 50% good × 1.90 allocation
- $5,700
Fencinglisting
$6,000 new × 50% good × 1.90 allocation
- $173,100
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$227,700 new × 40% good × 1.90 allocation
- $18,000
Building plumbing & fixturesdefault
$23,600 new × 40% good × 1.90 allocation
- $18,200
Building electrical & lightingdefault
$23,900 new × 40% good × 1.90 allocation
- $18,000
HVACdefault
$23,700 new × 40% good × 1.90 allocation
- $6,200
Hardwood & tile floorsdefault
$8,100 new × 40% good × 1.90 allocation
- $2,000
Fireplacelisting
$2,600 new × 40% good × 1.90 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $64,100 | $47,800 | $300 | $112,200 |
| 2 | $0 | $0 | $6,000 | $6,000 |
| 3 | $0 | $0 | $6,000 | $6,000 |
| 4 | $0 | $0 | $6,000 | $6,000 |
| 5 | $0 | $0 | $6,000 | $6,000 |
| 6+ | $0 | $0 | $211,000 | $211,000 |
| Total | $64,100 | $47,800 | $235,300 | $347,300 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.