702 5th Ave S
La Crosse, WI 54601
$355,000
4 bd · 2 ba · 2,853 sqft · Listed 16d ago
View on Realtor.com →Year built
1888
Sqft
2,853
Lot sqft
7,405
HOA / mo
None
Furnished
No
List date
2026-09-15T08:33:06.000000Z
Revenue
Annual revenue
$41,207
ADR
$225
Occupancy
50%
Cleaning fees (12 mo)
$6,332
Confidence
Med (55.76), 11 comps
Comp revenue range (p25 / median / p75)
Beautiful 9th street home
House · 3 bd · 3 ba · sleeps 3 · 0.4 mi
Revenue $9,827ADR $93Occ ≈ 29%—
8th Street Blues! 3 Bed, 2 Bath near downtown LaCrosse
House · 3 bd · 2 ba · sleeps 7 · 0.4 mi
Revenue $39,665ADR $181Occ ≈ 60%5★ (177)
Historic Upper Apartment in Heart of Downtown
Apartment · 3 bd · 1 ba · sleeps 8 · 0.4 mi
Revenue $24,766ADR $209Occ ≈ 32%4.7★ (173)
Bentley-Wheeler B&B - GUEST HOUSE
House · 4 bd · 2 ba · sleeps 8 · 0.5 mi
Revenue $27,364ADR $191Occ ≈ 39%4.8★ (246)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Beautiful 9th street home House | 3 bd · 3 ba · sleeps 3 | $9,827 | $93 | 29% | — | 0.4 mi | Airbnb |
8th Street Blues! 3 Bed, 2 Bath near downtown LaCrosse House | 3 bd · 2 ba · sleeps 7 | $39,665 | $181 | 60% | 5★ (177) | 0.4 mi | Vrbo |
The Original: One-of-a-kind downtown apartment Apartment | 3 bd · 2 ba · sleeps 8 | $51,168 | $408 | 34% | 5★ (136) | 0.4 mi | AirbnbVrbo |
* New! Beautiful downtown Apartment on Pearl St Apartment | 3 bd · 1 ba · sleeps 6 | $44,295 | $322 | 38% | 5★ (99) | 0.4 mi | AirbnbVrbo |
Historic Upper Apartment in Heart of Downtown Apartment | 3 bd · 1 ba · sleeps 8 | $24,766 | $209 | 32% | 4.7★ (173) | 0.4 mi | Airbnb |
Luxury Downtown La Crosse Apartment - Sleeps 8! Apartment | 4 bd · 3 ba · sleeps 10 | $79,892 | $341 | 64% | 4.9★ (176) | 0.4 mi | AirbnbVrboBooking |
Bentley-Wheeler B&B - GUEST HOUSE House | 4 bd · 2 ba · sleeps 8 | $27,364 | $191 | 39% | 4.8★ (246) | 0.5 mi | Airbnb |
Downtown La Crosse Loft: Modern Comfort & Style Apartment | 3 bd · 2 ba · sleeps 8 | $55,248 | $287 | 53% | 5★ (310) | 0.5 mi | AirbnbVrboBooking |
Downtown La Crosse 3-Bedroom Apartment Apartment | 3 bd · 2 ba · sleeps 8 | $38,579 | $240 | 44% | 4.8★ (66) | 0.5 mi | AirbnbVrboBooking |
117 The Nest Apartment | 3 bd · 1.5 ba · sleeps 6 | $44,613 | $198 | 62% | 4.8★ (30) | 0.6 mi | AirbnbVrbo |
Show all 11 comps
Modern Driftless Getaway. Dogs and Family Friendly
House · 3 bd · 2.5 ba · sleeps 8 · 0.6 mi
Revenue $36,036ADR $220Occ ≈ 45%4.8★ (177)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Modern Driftless Getaway. Dogs and Family Friendly House | 3 bd · 2.5 ba · sleeps 8 | $36,036 | $220 | 45% | 4.8★ (177) | 0.6 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Est. revenue
$41,207
NOI
$17,877
Cash flow /mo
$1,490
Cash needed
$392,200
Cash-on-cash (all cash)
4.6%
ROE (yr 1)
7.3%
Cap rate
5.0%
DSCR
—
Year-1 write-off
$104,495
Year-1 tax shield @ 32%
$33,438
Year-1 return on equity
- Cash flow (annual)$17,877
- Principal paydown (n/a, cash)$0
- Appreciation at%$10,650
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$8,241
- Platform fees (3% of revenue)$1,236
- Maintenance / capex (5% of revenue)$2,060
- Utilities & supplies$4,200
- HOA$0
- Property tax$5,835
- Insurance (STR-rated)$1,757
Cash needed to close
- Purchase price (all cash)$355,000
- Closing costs (4.0%)$14,200
- Furnishing (bought new)$23,000
Tax savings if the STR loophole applies
- Tax shield @ 32%$33,438
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$324,000
Short-life (5/15-yr)
$81,000 · 25%
Year-1 deduction
$104,000
Year-1 tax shield @ 32%
$33,000
Land 9% (county tax record, assessed value split) · building $244,000 over 39 years · new furniture $23,000
Based on: 2,853 sq ft, built 1888, 4 bd / 2 ba, unfurnished, listing features (deck, patio, fireplace, flooring types, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $66,000 in year 1 (13% short-life, $21,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $6,800
Kitchen cabinetsdefault
$12,100 new × 40% good × 1.42 allocation
- $5,600
Kitchen countertopsdefault
$9,900 new × 40% good × 1.42 allocation
- $2,800
Decorative trimdefault
$5,000 new × 40% good × 1.42 allocation
- $200
Mirrorsdefault
$300 new × 40% good × 1.42 allocation
- $900
Shelvingdefault
$1,500 new × 40% good × 1.42 allocation
- $4,100
Window coverings (29)default
$7,300 new × 40% good × 1.42 allocation
- $5,300
Kitchen & laundry equipment plumbingdefault
$9,400 new × 40% good × 1.42 allocation
- $3,200
Kitchen, laundry & data equipment electricaldefault
$5,700 new × 40% good × 1.42 allocation
- $4,400
Appliances (range, microwave, dishwasher, refrigerator, washer, dryer)listing
$7,700 new × 40% good × 1.42 allocation
- $23,000
Furniture bought newlisting
$23,000 new × 100% good · bought separately
- $7,900
Paving: driveway & walks (paved)default
$11,100 new × 50% good × 1.42 allocation
- $7,600
Landscaping (typical)default
$10,700 new × 50% good × 1.42 allocation
- $9,100
Patioslisting
$12,800 new × 50% good × 1.42 allocation
- $22,800
Decks & porches (attached)listing
$32,100 new × 50% good × 1.42 allocation
- $176,100
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$309,900 new × 40% good × 1.42 allocation
- $18,300
Building plumbing & fixturesdefault
$32,200 new × 40% good × 1.42 allocation
- $19,000
Building electrical & lightingdefault
$33,400 new × 40% good × 1.42 allocation
- $18,300
HVACdefault
$32,100 new × 40% good × 1.42 allocation
- $10,400
Hardwood & tile floorsdefault
$18,400 new × 40% good × 1.42 allocation
- $1,500
Fireplacelisting
$2,600 new × 40% good × 1.42 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $56,400 | $47,400 | $800 | $104,500 |
| 2 | $0 | $0 | $6,200 | $6,200 |
| 3 | $0 | $0 | $6,200 | $6,200 |
| 4 | $0 | $0 | $6,200 | $6,200 |
| 5 | $0 | $0 | $6,200 | $6,200 |
| 6+ | $0 | $0 | $217,800 | $217,800 |
| Total | $56,400 | $47,400 | $243,600 | $347,300 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.