1924 London St
Holmen, WI 54636
$489,900
3 bd · 2 ba · 1,835 sqft · Listed 6d ago
View on Realtor.com →Year built
2026
Sqft
1,835
Lot sqft
12,632
HOA / mo
None
Furnished
No
List date
2026-09-25T17:18:39.000000Z
Revenue
Annual revenue
$20,347
ADR
$168
Occupancy
33%
Cleaning fees (12 mo)
$1,446
Confidence
Low (31.05), 7 comps
Comp revenue range (p25 / median / p75)
Nature's Edge Cabin
House · 3 bd · 1 ba · sleeps 6 · 5.4 mi
Revenue $21,675ADR $214Occ ≈ 28%5★ (20)
Prairie View Ranch Retreat-Lake Ona & GRTrail Near
House · 3 bd · 1 ba · sleeps 6 · 5.6 mi
Revenue $14,556ADR $195Occ ≈ 20%4.5★ (9)
Adorable 3-bedroom bungalow near Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 5.7 mi
Revenue $6,332ADR $180Occ ≈ 10%4.6★
Cottage House on Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 5.8 mi
Revenue $24,452ADR $240Occ ≈ 28%4.7★ (42)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
The Honey House Apartment | 3 bd · 1 ba · sleeps 6 | $18,125 | $186 | 27% | 4.8★ (55) | 5.1 mi | AirbnbVrboBooking |
Nature's Edge Cabin House | 3 bd · 1 ba · sleeps 6 | $21,675 | $214 | 28% | 5★ (20) | 5.4 mi | Airbnb |
Prairie View Ranch Retreat-Lake Ona & GRTrail Near House | 3 bd · 1 ba · sleeps 6 | $14,556 | $195 | 20% | 4.5★ (9) | 5.6 mi | Airbnb |
Adorable 3-bedroom bungalow near Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $6,332 | $180 | 10% | 4.6★ | 5.7 mi | Vrbo |
3 Mi to Lake Onalaska: Quaint Home w/ Prairie View House | 3 bd · 1 ba · sleeps 6 | $43,707 | $199 | 60% | 4.8★ (4) | 5.7 mi | AirbnbVrboBooking |
Cozy Corner Cottages 3 Bedroom House Rental House | 3 bd · 2 ba · sleeps 6 | $4,578 | $305 | 4% | 4.8★ (11) | 5.8 mi | AirbnbVrbo |
Cottage House on Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $24,452 | $240 | 28% | 4.7★ (42) | 5.8 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 7.78% = 7.03% Freddie Mac 30-yr avg (Sep 24) + 0.75% investor premium
Est. revenue
$20,347
NOI
$7,003
Cash flow /mo
-$2,056
Cash needed
$161,571
Cash-on-cash
-15.3%
ROE (yr 1)
-4.2%
Cap rate
1.4%
DSCR
0.22
Year-1 write-off
$105,091
Year-1 tax shield @ 32%
$33,629
Year-1 return on equity
- Cash flow (annual)-$24,676
- Principal paydown$3,206
- Appreciation at%$14,697
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$4,069
- Platform fees (3% of revenue)$610
- Maintenance / capex (5% of revenue)$1,017
- Utilities & supplies$4,200
- HOA$0
- Property tax$1,022
- Insurance (STR-rated)$2,425
Cash needed to close
- Down payment (25%)$122,475
- Closing costs (4.0%)$19,596
- Furnishing (bought new)$19,500
Tax savings if the STR loophole applies
- Tax shield @ 32%$33,629
No county tax record split for property tax, insurance rate and the land/building split, so those use market defaults — edit the price above; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$402,000
Short-life (5/15-yr)
$85,000 · 21%
Year-1 deduction
$105,000
Year-1 tax shield @ 32%
$34,000
Land 18% (market default, no usable tax-record split) · building $317,000 over 39 years · new furniture $20,000
Based on: 1,835 sq ft, built 2026, 3 bd / 2 ba, unfurnished, listing features (stone counters, flooring types).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $74,000 in year 1 (13% short-life, $24,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $11,400
Kitchen cabinetsdefault
$9,800 new × 100% good × 1.16 allocation
- $11,700
Kitchen countertops (stone)listing
$10,000 new × 100% good × 1.16 allocation
- $3,700
Decorative trimdefault
$3,200 new × 100% good × 1.16 allocation
- $300
Mirrorsdefault
$300 new × 100% good × 1.16 allocation
- $1,400
Shelvingdefault
$1,200 new × 100% good × 1.16 allocation
- $5,200
Window coverings (18)default
$4,500 new × 100% good × 1.16 allocation
- $8,900
Kitchen & laundry equipment plumbingdefault
$7,600 new × 100% good × 1.16 allocation
- $5,400
Kitchen, laundry & data equipment electricaldefault
$4,600 new × 100% good × 1.16 allocation
- $9,400
Appliances (range, microwave, dishwasher, disposal, refrigerator, washer, dryer)default
$8,100 new × 100% good × 1.16 allocation
- $19,500
Furniture bought newlisting
$19,500 new × 100% good · bought separately
- $12,900
Paving: driveway & walks (paved)listing
$11,100 new × 100% good × 1.16 allocation
- $9,900
Landscaping (typical)default
$8,500 new × 100% good × 1.16 allocation
- $2,100
Patiosdefault
$1,800 new × 100% good × 1.16 allocation
- $2,100
Decks & porches (attached)default
$1,800 new × 100% good × 1.16 allocation
- $231,500
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$199,000 new × 100% good × 1.16 allocation
- $24,000
Building plumbing & fixturesdefault
$20,600 new × 100% good × 1.16 allocation
- $23,900
Building electrical & lightingdefault
$20,500 new × 100% good × 1.16 allocation
- $24,000
HVACdefault
$20,700 new × 100% good × 1.16 allocation
- $13,700
Hardwood & tile floorsdefault
$11,800 new × 100% good × 1.16 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $77,000 | $27,100 | $1,000 | $105,100 |
| 2 | $0 | $0 | $8,100 | $8,100 |
| 3 | $0 | $0 | $8,100 | $8,100 |
| 4 | $0 | $0 | $8,100 | $8,100 |
| 5 | $0 | $0 | $8,100 | $8,100 |
| 6+ | $0 | $0 | $283,600 | $283,600 |
| Total | $77,000 | $27,100 | $317,100 | $421,200 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.