957 Clark Ln
Holmen, WI 54636
$539,900
3 bd · 2 ba · 1,944 sqft · Listed 22d ago
View on Realtor.com →Year built
2025
Sqft
1,944
Lot sqft
13,939
HOA / mo
None
Furnished
No
List date
2026-09-09T17:00:49.000000Z
Revenue
Annual revenue
$30,084
ADR
$174
Occupancy
47%
Cleaning fees (12 mo)
$3,200
Confidence
Low (32.47), 10 comps
Comp revenue range (p25 / median / p75)
Prairie View Ranch Retreat-Lake Ona & GRTrail Near
House · 3 bd · 1 ba · sleeps 6 · 1.2 mi
Revenue $14,556ADR $195Occ ≈ 20%4.5★ (9)
Adorable 3-bedroom bungalow near Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 1.2 mi
Revenue $6,332ADR $180Occ ≈ 10%4.6★
NEW! The La Crosse Lodge
Cabin · 3 bd · 2.5 ba · sleeps 6 · 1.9 mi
Revenue $57,195ADR $502Occ ≈ 31%5★ (17)
Waterfront Retreat | Sunset View | Family Friendly
Guest suite · 3 bd · 1 ba · sleeps 5 · 2.7 mi
Revenue $12,732ADR $161Occ ≈ 22%4.8★ (29)
Cottage House on Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 2.7 mi
Revenue $24,452ADR $240Occ ≈ 28%4.7★ (42)
Nature's Edge Cabin
House · 3 bd · 1 ba · sleeps 6 · 2.9 mi
Revenue $21,675ADR $214Occ ≈ 28%5★ (20)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Prairie View Ranch Retreat-Lake Ona & GRTrail Near House | 3 bd · 1 ba · sleeps 6 | $14,556 | $195 | 20% | 4.5★ (9) | 1.2 mi | Airbnb |
Adorable 3-bedroom bungalow near Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $6,332 | $180 | 10% | 4.6★ | 1.2 mi | Vrbo |
3 Mi to Lake Onalaska: Quaint Home w/ Prairie View House | 3 bd · 1 ba · sleeps 6 | $43,707 | $199 | 60% | 4.8★ (4) | 1.2 mi | AirbnbVrboBooking |
NEW! The La Crosse Lodge Cabin | 3 bd · 2.5 ba · sleeps 6 | $57,195 | $502 | 31% | 5★ (17) | 1.9 mi | Airbnb |
Cozy Corner Cottages 3 Bedroom House Rental House | 3 bd · 2 ba · sleeps 6 | $4,578 | $305 | 4% | 4.8★ (11) | 2.6 mi | AirbnbVrbo |
Waterfront Retreat | Sunset View | Family Friendly Guest suite | 3 bd · 1 ba · sleeps 5 | $12,732 | $161 | 22% | 4.8★ (29) | 2.7 mi | Airbnb |
Cottage House on Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $24,452 | $240 | 28% | 4.7★ (42) | 2.7 mi | Airbnb |
Dream Cottage on Lake Onalaska- Kayaks, Canoes Cabin | 3 bd · 1.5 ba · sleeps 8 | $41,422 | $355 | 32% | 4.8★ (79) | 2.8 mi | AirbnbVrbo |
Corto's Ona-Lake House Rental, LLC House | 3 bd · 2 ba · sleeps 12 | $43,578 | $237 | 50% | 5★ (155) | 2.9 mi | AirbnbVrbo |
Nature's Edge Cabin House | 3 bd · 1 ba · sleeps 6 | $21,675 | $214 | 28% | 5★ (20) | 2.9 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 7.78% = 7.03% Freddie Mac 30-yr avg (Sep 24) + 0.75% investor premium
Est. revenue
$30,084
NOI
$2,748
Cash flow /mo
-$2,680
Cash needed
$176,071
Cash-on-cash
-18.3%
ROE (yr 1)
-7.1%
Cap rate
0.5%
DSCR
0.08
Year-1 write-off
$125,826
Year-1 tax shield @ 32%
$40,264
Year-1 return on equity
- Cash flow (annual)-$32,164
- Principal paydown$3,533
- Appreciation at%$16,197
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$6,017
- Platform fees (3% of revenue)$903
- Maintenance / capex (5% of revenue)$1,504
- Utilities & supplies$4,200
- HOA$0
- Property tax$12,040
- Insurance (STR-rated)$2,673
Cash needed to close
- Down payment (25%)$134,975
- Closing costs (4.0%)$21,596
- Furnishing (bought new)$19,500
Tax savings if the STR loophole applies
- Tax shield @ 32%$40,264
No county tax record split for property tax, insurance rate and the land/building split, so those use market defaults — edit the price above; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$443,000
Short-life (5/15-yr)
$105,000 · 24%
Year-1 deduction
$126,000
Year-1 tax shield @ 32%
$40,000
Land 18% (market default, no usable tax-record split) · building $337,000 over 39 years · new furniture $20,000
Based on: 1,944 sq ft, built 2025, 3 bd / 2 ba, unfurnished, listing features (deck, flooring types).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $75,000 in year 1 (12% short-life, $24,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $11,500
Kitchen cabinetsdefault
$10,100 new × 96% good × 1.19 allocation
- $9,400
Kitchen countertopsdefault
$8,200 new × 96% good × 1.19 allocation
- $3,900
Decorative trimdefault
$3,400 new × 96% good × 1.19 allocation
- $300
Mirrorsdefault
$300 new × 92% good × 1.19 allocation
- $1,400
Shelvingdefault
$1,200 new × 96% good × 1.19 allocation
- $5,100
Window coverings (19)default
$4,800 new × 90% good × 1.19 allocation
- $9,100
Kitchen & laundry equipment plumbingdefault
$7,800 new × 98% good × 1.19 allocation
- $5,500
Kitchen, laundry & data equipment electricaldefault
$4,700 new × 98% good × 1.19 allocation
- $8,900
Appliances (range, microwave, dishwasher, disposal, refrigerator, washer, dryer)default
$8,100 new × 92% good × 1.19 allocation
- $19,500
Furniture bought newlisting
$19,500 new × 100% good · bought separately
- $13,100
Paving: driveway & walks (paved)listing
$11,400 new × 96% good × 1.19 allocation
- $10,100
Landscaping (typical)default
$8,800 new × 96% good × 1.19 allocation
- $2,200
Patiosdefault
$1,900 new × 96% good × 1.19 allocation
- $24,800
Decks & porches (attached)listing
$21,900 new × 95% good × 1.19 allocation
- $247,200
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$210,900 new × 98% good × 1.19 allocation
- $25,600
Building plumbing & fixturesdefault
$21,900 new × 98% good × 1.19 allocation
- $25,600
Building electrical & lightingdefault
$21,900 new × 98% good × 1.19 allocation
- $24,800
HVACdefault
$21,900 new × 95% good × 1.19 allocation
- $14,300
Hardwood & tile floorsdefault
$12,500 new × 96% good × 1.19 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $74,600 | $50,100 | $1,100 | $125,800 |
| 2 | $0 | $0 | $8,700 | $8,700 |
| 3 | $0 | $0 | $8,700 | $8,700 |
| 4 | $0 | $0 | $8,700 | $8,700 |
| 5 | $0 | $0 | $8,700 | $8,700 |
| 6+ | $0 | $0 | $301,800 | $301,800 |
| Total | $74,600 | $50,100 | $337,500 | $462,200 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.