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Rate 7.78% = 7.03% Freddie Mac 30-yr avg (Sep 24) + 0.75% investor premium

2778 Hanifl Rd Unit 2780

2778 Hanifl Rd Unit 2780

Shelby, WI 54601

$679,900

3 bd · 1.5 ba · 1,175 sqft · Listed 9d ago

View on Realtor.com →
Negative cash flow

Year built

—

Sqft

1,175

Lot sqft

74,488

HOA / mo

None

Furnished

No

List date

2026-09-22T21:24:48.000000Z

Revenue

Annual revenue

$42,218

ADR

$216

Occupancy

54%

Cleaning fees (12 mo)

$5,412

Confidence

Med (52.55), 15 comps

Comp revenue range (p25 / median / p75)

$28,001$37,038$46,586
  • The River House • Private Dock

    House · 3 bd · 1.5 ba · sleeps 8 · 0.3 mi

    Revenue $17,566ADR $325Occ ≈ 15%5★ (4)

    AirbnbVrbo

  • The Bluffside Bungalow on the South Side La Crosse

    House · 3 bd · 1 ba · sleeps 6 · 1.1 mi

    Revenue $15,088ADR $180Occ ≈ 23%4.7★ (12)

    Airbnb

  • Modern Driftless Getaway. Dogs and Family Friendly

    House · 3 bd · 2.5 ba · sleeps 8 · 1.2 mi

    Revenue $36,036ADR $220Occ ≈ 45%4.8★ (177)

    Airbnb

  • Charming Southside Home

    House · 3 bd · 2 ba · sleeps 8 · 1.2 mi

    Revenue $63,740ADR $285Occ ≈ 61%5★ (43)

    Airbnb

  • Cozy 3BR Apartment near Mayo

    Apartment · 3 bd · 1 ba · sleeps 6 · 1.3 mi

    Revenue $46,033ADR $170Occ ≈ 74%5★ (217)

    Airbnb

  • 8th Street Blues! 3 Bed, 2 Bath near downtown LaCrosse

    House · 3 bd · 2 ba · sleeps 7 · 1.4 mi

    Revenue $39,665ADR $181Occ ≈ 60%5★ (177)

    Vrbo

  • Cozy Cottage on the Corner

    House · 3 bd · 2 ba · sleeps 7 · 1.4 mi

    Revenue $63,808ADR $227Occ ≈ 77%5★ (16)

    Airbnb

  • Downtown Boho Home w/Office, Yoga Studio,King Bed

    House · 3 bd · 2 ba · sleeps 8 · 1.5 mi

    Revenue $47,138ADR $262Occ ≈ 49%4.8★ (27)

    AirbnbVrboBooking

  • NEST - Cozy, Stylish, & Relaxing & Newly updated!

    House · 3 bd · 1.5 ba · sleeps 6 · 1.5 mi

    Revenue $41,930ADR $224Occ ≈ 51%5★ (56)

    AirbnbVrbo

  • Charming Bungalow centrally located - cute porch!

    House · 3 bd · 1.5 ba · sleeps 6 · 1.7 mi

    Revenue $32,496ADR $310Occ ≈ 29%4.9★ (121)

    Airbnb

Show all 15 comps
  • Cheerful home with driveway and backyard!

    House · 3 bd · 1.5 ba · sleeps 6 · 1.7 mi

    Revenue $37,038ADR $226Occ ≈ 45%4.9★ (120)

    AirbnbVrbo

  • Cozy Victorian Hideaway

    Townhouse · 3 bd · 1.5 ba · sleeps 6 · 1.8 mi

    Revenue $24,775ADR $169Occ ≈ 40%4.8★ (178)

    Airbnb

  • 'RiverSong' Waterfront La Crosse Home w/ Dock

    House · 3 bd · 2 ba · sleeps 6 · 1.8 mi

    Revenue $67,418ADR $258Occ ≈ 72%5★ (200)

    AirbnbVrboBooking

  • Cozy Hideaway - Fire places, Jacuzzi & King Beds

    Apartment · 3 bd · 2.5 ba · sleeps 6 · 1.8 mi

    Revenue $31,226ADR $263Occ ≈ 33%4.8★ (57)

    Airbnb

  • River City Basecamp

    Guest suite · 3 bd · 1 ba · sleeps 7 · 1.9 mi

    Revenue $6,401ADR $148Occ ≈ 12%5★ (11)

    Airbnb

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management
Term

Rate 7.78% = 7.03% Freddie Mac 30-yr avg (Sep 24) + 0.75% investor premium

Est. revenue

$42,218

NOI

$19,050

Cash flow /mo

-$2,076

Cash needed

$216,671

Cash-on-cash

-11.5%

ROE (yr 1)

-0.0%

Cap rate

2.8%

DSCR

0.43

Year-1 write-off

$145,704

Year-1 tax shield @ 32%

$46,625

Year-1 return on equity

  • Cash flow (annual)-$24,914
  • Principal paydown$4,449
  • Appreciation at%$20,397
ROE-0.0%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$8,444
  • Platform fees (3% of revenue)$1,267
  • Maintenance / capex (5% of revenue)$2,111
  • Utilities & supplies$4,200
  • HOA$0
  • Property tax$3,781
  • Insurance (STR-rated)$3,366

Cash needed to close

  • Down payment (25%)$169,975
  • Closing costs (4.0%)$27,196
  • Furnishing (bought new)$19,500

Tax savings if the STR loophole applies

  • Tax shield @ 32%$46,625

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$434,000

Short-life (5/15-yr)

$125,000 · 29%

Year-1 deduction

$146,000

Year-1 tax shield @ 32%

$47,000

Land 36% (county tax record, assessed value split) · building $308,000 over 39 years · new furniture $20,000

Based on: 1,175 sq ft, age unknown, 3 bd / 1.5 ba, unfurnished, listing features (deck, fireplace, appliance list, septic).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $88,000 in year 1 (16% short-life, $28,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$86,600
  • Kitchen cabinetsdefault

    $8,400 new × 40% good × 4.11 allocation

    $13,800
  • Kitchen countertopsdefault

    $6,900 new × 40% good × 4.11 allocation

    $11,300
  • Decorative trimdefault

    $2,100 new × 40% good × 4.11 allocation

    $3,400
  • Mirrorsdefault

    $200 new × 40% good × 4.11 allocation

    $200
  • Shelvingdefault

    $1,200 new × 40% good × 4.11 allocation

    $2,000
  • Window coverings (12)default

    $3,000 new × 40% good × 4.11 allocation

    $4,900
  • Carpet, vinyl & laminate (40% of floors)default

    $3,000 new × 40% good × 4.11 allocation

    $5,000
  • Kitchen & laundry equipment plumbingdefault

    $6,500 new × 40% good × 4.11 allocation

    $10,700
  • Kitchen, laundry & data equipment electricaldefault

    $3,900 new × 40% good × 4.11 allocation

    $6,500
  • Appliances (range, microwave, dishwasher, refrigerator)listing

    $5,700 new × 40% good × 4.11 allocation

    $9,400
  • Furniture bought newlisting

    $19,500 new × 100% good · bought separately

    $19,500
15-year land improvements$58,200
  • Paving: driveway & walks (paved)listing

    $7,100 new × 50% good × 4.11 allocation

    $14,600
  • Landscaping (typical)default

    $6,800 new × 50% good × 4.11 allocation

    $14,000
  • Patiosdefault

    $1,200 new × 50% good × 4.11 allocation

    $2,400
  • Decks & porches (attached)listing

    $13,200 new × 50% good × 4.11 allocation

    $27,100
Building, 39-year$308,500
  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $127,000 new × 40% good × 4.11 allocation

    $208,700
  • Building plumbing & fixturesdefault

    $13,200 new × 40% good × 4.11 allocation

    $21,600
  • Building electrical & lightingdefault

    $12,200 new × 40% good × 4.11 allocation

    $20,000
  • HVACdefault

    $13,200 new × 40% good × 4.11 allocation

    $21,700
  • Hardwood & tile floorsdefault

    $4,500 new × 40% good × 4.11 allocation

    $7,500
  • Fireplacelisting

    $2,600 new × 40% good × 4.11 allocation

    $4,300
  • Septic systemlisting

    $12,000 new × 50% good × 4.11 allocation

    $24,600

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$86,600$58,200$1,000$145,700
2$0$0$7,900$7,900
3$0$0$7,900$7,900
4$0$0$7,900$7,900
5$0$0$7,900$7,900
6+$0$0$275,900$275,900
Total$86,600$58,200$308,500$453,200

The building's share of the price ($434,000) is 4.1x our depreciated replacement cost of the home ($106,000). The IRS guide treats a gap this size as a reason to review the land share: if land is worth more than the county ratio says, the basis and the write-off are smaller.

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.