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Rate 8.07% = 7.32% Freddie Mac 30-yr avg (Oct 22) + 0.75% investor premium

915 17th St S

915 17th St S

La Crosse, WI 54601

$224,900

4 bd · 1 ba · 1,534 sqft · Listed 1d ago

View on Realtor.com →

Year built

1900

Sqft

1,534

Lot sqft

5,227

HOA / mo

None

Furnished

No

List date

2026-10-23T15:31:02.000000Z

Revenue

Annual revenue

$45,576

ADR

$204

Occupancy

61%

Cleaning fees (12 mo)

$5,957

Confidence

Med (60.31), 13 comps

Comp revenue range (p25 / median / p75)

$39,911$44,575$60,324

Few similar-size comps were found, so all comps are shown.

Median revenue of shown comps: $44,575

  • Downtown Boho Home w/Office, Yoga Studio,King Bed

    House · 3 bd · 2 ba · sleeps 8 · 308 ft

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +3

    Revenue $48,013ADR $258Occ ≈ 51%4.8★ (28)

    AirbnbVrboBooking

  • Charming Bungalow centrally located - cute porch!

    House · 3 bd · 1.5 ba · sleeps 6 · 0.2 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $33,588ADR $278Occ ≈ 33%4.9★ (122)

    Airbnb

  • Cabin-like Home in the Heart of La Crosse.

    House · 4 bd · 2 ba · sleeps 8 · 0.2 mi

    Revenue $43,499ADR $289Occ ≈ 41%5★ (70)

    Delisted

  • Beautiful Craftsman Bungalow - Centrally located!

    House · 4 bd · 2 ba · sleeps 8 · 0.2 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $47,554ADR $332Occ ≈ 39%4.8★ (221)

    Airbnb

  • Charming Southside Home

    House · 3 bd · 2 ba · sleeps 8 · 0.3 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $63,085ADR $286Occ ≈ 60%5★ (47)

    Airbnb

  • Cozy Victorian Hideaway

    Townhouse · 3 bd · 1.5 ba · sleeps 6 · 0.3 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $25,415ADR $169Occ ≈ 41%4.8★ (180)

    Airbnb

  • Cozy 3BR Apt by Mayo, 50-ft Parking

    Apartment · 3 bd · 1 ba · sleeps 6 · 0.5 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen

    Revenue $44,575ADR $165Occ ≈ 74%5★ (218)

    Airbnb

  • Lovely La Crosse bungalow

    House · 3 bd · 2 ba · sleeps 6 · 0.5 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $22,314ADR $160Occ ≈ 38%4.8★ (26)

    Airbnb

  • NEST - Cozy, Stylish, & Relaxing & Newly updated!

    House · 3 bd · 1.5 ba · sleeps 6 · 0.5 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +2

    Revenue $40,465ADR $222Occ ≈ 50%5★ (59)

    AirbnbVrbo

  • Historic Withee Home / Main Level + Bowling Alley

    Apartment · 4 bd · 1.5 ba · sleeps 8 · 0.5 mi

    Revenue $95,976ADR $1,858Occ ≈ 14%4.8★ (12)

    Delisted

Show 3 more
  • La Crosse's Bluffside Retreat

    House · 5 bd · 2 ba · sleeps 8 · 0.5 mi

    Revenue $60,324ADR $766Occ ≈ 22%4.8★ (22)

    Delisted

  • Close House Craftsman Bungalow(3BR/4BEDS/2FBATH)

    Bungalow · 3 bd · 2 ba · sleeps 6 · 0.6 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $39,911ADR $232Occ ≈ 47%5★ (51)

    Airbnb

  • Bluff View Haven | Steps to Campus

    House · 4 bd · 2 ba · sleeps 10 · 0.6 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +3

    Revenue $60,855ADR $258Occ ≈ 65%4.8★ (90)

    AirbnbVrbo

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management
Term

Rate 8.07% = 7.32% Freddie Mac 30-yr avg (Oct 22) + 0.75% investor premium

Est. revenue

$45,576

NOI

$24,310

Cash flow /mo

$780

Cash needed

$88,221

Cash-on-cash

10.6%

ROE (yr 1)

19.8%

Cap rate

10.8%

DSCR

1.63

Year-1 write-off

$64,896

Year-1 tax shield @ 32%

$20,767

Year-1 return on equity

  • Cash flow (annual)$9,359
  • Principal paydown$1,390
  • Appreciation at%$6,747
ROE19.8%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$9,115
  • Platform fees (3% of revenue)$1,367
  • Maintenance / capex (5% of revenue)$2,279
  • Utilities & supplies$4,200
  • HOA$0
  • Property tax$3,191
  • Insurance (STR-rated)$1,113

Cash needed to close

  • Down payment (25%)$56,225
  • Closing costs (4.0%)$8,996
  • Furnishing (bought new)$23,000

Tax savings if the STR loophole applies

  • Tax shield @ 32%$20,767

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$177,000

Short-life (5/15-yr)

$42,000 · 24%

Year-1 deduction

$65,000

Year-1 tax shield @ 32%

$21,000

Land 21% (county tax record, assessed value split) · building $135,000 over 39 years · new furniture $23,000

Based on: 1,534 sq ft, built 1900, 4 bd / 1 ba, unfurnished, listing features (appliance list).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $51,000 in year 1 (16% short-life, $16,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$50,400
  • Kitchen cabinetsdefault

    $9,200 new × 40% good × 1.52 allocation

    $5,600
  • Kitchen countertopsdefault

    $7,500 new × 40% good × 1.52 allocation

    $4,500
  • Decorative trimdefault

    $2,700 new × 40% good × 1.52 allocation

    $1,600
  • Mirrorsdefault

    $200 new × 40% good × 1.52 allocation

    $100
  • Shelvingdefault

    $1,500 new × 40% good × 1.52 allocation

    $900
  • Window coverings (15)default

    $3,800 new × 40% good × 1.52 allocation

    $2,300
  • Carpet, vinyl & laminate (40% of floors)default

    $3,900 new × 40% good × 1.52 allocation

    $2,400
  • Kitchen & laundry equipment plumbingdefault

    $7,100 new × 40% good × 1.52 allocation

    $4,300
  • Kitchen, laundry & data equipment electricaldefault

    $4,300 new × 40% good × 1.52 allocation

    $2,600
  • Appliances (range, dishwasher, refrigerator)listing

    $5,000 new × 40% good × 1.52 allocation

    $3,000
  • Furniture bought newlisting

    $23,000 new × 100% good · bought separately

    $23,000
15-year land improvements$14,400
  • Paving: driveway & walks (paved)default

    $8,100 new × 50% good × 1.52 allocation

    $6,200
  • Landscaping (typical)default

    $7,800 new × 50% good × 1.52 allocation

    $5,900
  • Patiosdefault

    $1,500 new × 50% good × 1.52 allocation

    $1,100
  • Decks & porches (attached)default

    $1,500 new × 50% good × 1.52 allocation

    $1,100
Building, 39-year$135,300
  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $166,000 new × 40% good × 1.52 allocation

    $100,700
  • Building plumbing & fixturesdefault

    $17,200 new × 40% good × 1.52 allocation

    $10,500
  • Building electrical & lightingdefault

    $16,700 new × 40% good × 1.52 allocation

    $10,100
  • HVACdefault

    $17,300 new × 40% good × 1.52 allocation

    $10,500
  • Hardwood & tile floorsdefault

    $5,900 new × 40% good × 1.52 allocation

    $3,600

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$50,400$14,400$100$64,900
2$0$0$3,500$3,500
3$0$0$3,500$3,500
4$0$0$3,500$3,500
5$0$0$3,500$3,500
6+$0$0$121,300$121,300
Total$50,400$14,400$135,300$200,100

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.