2147 Market St
La Crosse, WI 54601
$314,900
3 bd · 2 ba · 1,947 sqft · Listed 6d ago
View on Realtor.com →Year built
1898
Sqft
1,947
Lot sqft
5,663
HOA / mo
None
Furnished
No
List date
2026-11-06T14:48:25.000000Z
Revenue
Annual revenue
$36,013
ADR
$216
Occupancy
46%
Cleaning fees (12 mo)
$5,162
Confidence
High (73.54), 8 comps
Comp revenue range (p25 / median / p75)
Median revenue of shown comps: $34,726
Close House Craftsman Bungalow(3BR/4BEDS/2FBATH)
Bungalow · 3 bd · 2 ba · sleeps 6 · 0.3 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +1
Revenue $37,587ADR $242Occ ≈ 43%5★ (52)
Charming Bungalow centrally located - cute porch!
House · 3 bd · 1.5 ba · sleeps 6 · 0.4 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +2
Revenue $31,864ADR $268Occ ≈ 33%4.9★ (124)
Cozy Hideaway - Fire places, Jacuzzi & King Beds
Apartment · 3 bd · 2.5 ba · sleeps 6 · 0.4 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $30,720ADR $237Occ ≈ 36%4.8★ (60)
Cozy Victorian Hideaway
Townhouse · 3 bd · 1.5 ba · sleeps 6 · 0.5 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $23,144ADR $162Occ ≈ 39%4.8★ (183)
Spacious Bluffside Home
House · 3 bd · 2 ba · sleeps 8 · 0.6 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +2
Revenue $53,101ADR $319Occ ≈ 46%5★ (112)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Close House Craftsman Bungalow(3BR/4BEDS/2FBATH) Bungalow
| 3 bd · 2 ba · sleeps 6 | $37,587 | $242 | 43% | 5★ (52) | 0.3 mi | Airbnb |
Charming Bungalow centrally located - cute porch! House
| 3 bd · 1.5 ba · sleeps 6 | $31,864 | $268 | 33% | 4.9★ (124) | 0.4 mi | Airbnb |
Cozy Hideaway - Fire places, Jacuzzi & King Beds Apartment
| 3 bd · 2.5 ba · sleeps 6 | $30,720 | $237 | 36% | 4.8★ (60) | 0.4 mi | Airbnb |
Downtown Boho Home w/Office, Yoga Studio,King Bed House
| 3 bd · 2 ba · sleeps 8 | $44,495 | $249 | 49% | 4.8★ (28) | 0.4 mi | AirbnbVrboBooking |
NEST - Cozy, Stylish, & Relaxing & Newly updated! House
| 3 bd · 1.5 ba · sleeps 6 | $40,089 | $223 | 49% | 5★ (61) | 0.5 mi | AirbnbVrbo |
Cozy Victorian Hideaway Townhouse
| 3 bd · 1.5 ba · sleeps 6 | $23,144 | $162 | 39% | 4.8★ (183) | 0.5 mi | Airbnb |
Capeside Cottage House
| 3 bd · 1.5 ba · sleeps 6 | $28,923 | $278 | 29% | 4.9★ (144) | 0.6 mi | AirbnbVrbo |
Spacious Bluffside Home House
| 3 bd · 2 ba · sleeps 8 | $53,101 | $319 | 46% | 5★ (112) | 0.6 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Est. revenue
$36,013
NOI
$15,458
Cash flow /mo
$1,288
Cash needed
$346,996
Cash-on-cash (all cash)
4.5%
ROE (yr 1)
7.2%
Cap rate
4.9%
DSCR
—
Year-1 write-off
$93,257
Year-1 tax shield @ 32%
$29,842
Year-1 return on equity
- Cash flow (annual)$15,458
- Principal paydown (n/a, cash)$0
- Appreciation at%$9,447
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$7,203
- Platform fees (3% of revenue)$1,080
- Maintenance / capex (5% of revenue)$1,801
- Utilities & supplies$4,200
- HOA$0
- Property tax$4,713
- Insurance (STR-rated)$1,559
Cash needed to close
- Purchase price (all cash)$314,900
- Closing costs (4.0%)$12,596
- Furnishing (bought new)$19,500
Tax savings if the STR loophole applies
- Tax shield @ 32%$29,842
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$269,000
Short-life (5/15-yr)
$74,000 · 27%
Year-1 deduction
$93,000
Year-1 tax shield @ 32%
$30,000
Land 15% (county tax record, assessed value split) · building $195,000 over 39 years · new furniture $20,000
Based on: 1,947 sq ft, built 1898, 3 bd / 2 ba, unfurnished, listing features (deck, patio, flooring types, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $59,000 in year 1 (15% short-life, $19,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $6,800
Kitchen cabinetsdefault
$10,100 new × 40% good × 1.69 allocation
- $5,600
Kitchen countertopsdefault
$8,200 new × 40% good × 1.69 allocation
- $2,300
Decorative trimdefault
$3,400 new × 40% good × 1.69 allocation
- $200
Mirrorsdefault
$300 new × 40% good × 1.69 allocation
- $800
Shelvingdefault
$1,200 new × 40% good × 1.69 allocation
- $3,200
Window coverings (19)default
$4,800 new × 40% good × 1.69 allocation
- $5,300
Kitchen & laundry equipment plumbingdefault
$7,800 new × 40% good × 1.69 allocation
- $3,200
Kitchen, laundry & data equipment electricaldefault
$4,700 new × 40% good × 1.69 allocation
- $5,200
Appliances (range, microwave, dishwasher, refrigerator, washer, dryer)listing
$7,700 new × 40% good × 1.69 allocation
- $19,500
Furniture bought newlisting
$19,500 new × 100% good · bought separately
- $7,700
Paving: driveway & walks (paved)listing
$9,100 new × 50% good × 1.69 allocation
- $7,400
Landscaping (typical)default
$8,800 new × 50% good × 1.69 allocation
- $7,400
Patioslisting
$8,800 new × 50% good × 1.69 allocation
- $18,500
Decks & porches (attached)listing
$21,900 new × 50% good × 1.69 allocation
- $142,500
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$211,200 new × 40% good × 1.69 allocation
- $14,800
Building plumbing & fixturesdefault
$21,900 new × 40% good × 1.69 allocation
- $14,800
Building electrical & lightingdefault
$22,000 new × 40% good × 1.69 allocation
- $14,800
HVACdefault
$21,900 new × 40% good × 1.69 allocation
- $8,500
Hardwood & tile floorsdefault
$12,500 new × 40% good × 1.69 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $52,000 | $41,000 | $200 | $93,300 |
| 2 | $0 | $0 | $5,000 | $5,000 |
| 3 | $0 | $0 | $5,000 | $5,000 |
| 4 | $0 | $0 | $5,000 | $5,000 |
| 5 | $0 | $0 | $5,000 | $5,000 |
| 6+ | $0 | $0 | $175,100 | $175,100 |
| Total | $52,000 | $41,000 | $195,400 | $288,400 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.