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Rate 8.03% = 7.28% Freddie Mac 30-yr avg (Oct 1) + 0.75% investor premium

354 E Holly Ridge Rd Unit 401

354 E Holly Ridge Rd Unit 401

Gatlinburg, TN 37738

$239,900

2 bd · 2 ba · 735 sqft · Listed 1d ago

View on Realtor.com →
Negative cash flow

Year built

1988

Sqft

735

Lot sqft

—

HOA / mo

$403

Furnished

No

List date

2026-10-02T14:52:22.000000Z

Revenue

Annual revenue

$32,365

ADR

$162

Occupancy

55%

Cleaning fees (12 mo)

$6,237

Confidence

Med (52.88), 50 comps

Comp revenue range (p25 / median / p75)

$18,565$28,018$37,029

Median revenue of shown comps: $28,018

  • Laurel Inn 401 2BR Condo w/ Private Balcony

    Condominium (condo) · 2 bd · 2 ba · sleeps 4 · 13 ft

    Revenue $25,322ADR $163Occ ≈ 43%4.6★ (43)

    AirbnbVrbo

  • LI 501 2BR Condo w/ Balcony Close to Downtown

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 13 ft

    Revenue $32,540ADR $170Occ ≈ 52%4.6★ (50)

    AirbnbVrbo

  • Laurel Inn 404 2BR Condo Balcony Close to Downtown

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 13 ft

    Revenue $40,520ADR $167Occ ≈ 66%4.8★ (61)

    AirbnbVrbo

  • LI 602 2BR Condo w/Balcony Close to Downtown

    Condominium (condo) · 2 bd · 2 ba · sleeps 4 · 30 ft

    Revenue $32,165ADR $170Occ ≈ 52%4.8★ (95)

    AirbnbVrbo

  • Walk to Downtown Gatlinburg - 4 minute walk - No Parking Hassles - Stunning View

    Condominium (condo) · 2 bd · 2 ba · sleeps 4 · 56 ft

    Revenue $32,438ADR $245Occ ≈ 36%4.6★ (178)

    Vrbo

  • 5min Walk to GBurg/Perfect Location/Mtn-City Views

    Condominium (condo) · 2 bd · 2 ba · sleeps 4 · 59 ft

    Revenue $36,576ADR $186Occ ≈ 54%5★ (295)

    AirbnbVrbo

  • Beautiful Mountain Views-2BD/2BA

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 59 ft

    Revenue $36,380ADR $150Occ ≈ 66%4.9★ (47)

    AirbnbVrbo

  • Bear-Sighting Condo: Walk to Downtown Gatlinburg!

    Condominium (condo) · 2 bd · 2 ba · sleeps 4 · 59 ft

    Revenue $46,198ADR $169Occ ≈ 75%4.8★ (164)

    AirbnbVrboBooking

  • Downtown Gatlinburg $450 wk Sept ask for deal

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 102 ft

    Revenue $32,061ADR $176Occ ≈ 50%4.8★ (133)

    AirbnbVrbo

  • Uptown Gatlinburg Getaway

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 105 ft

    Revenue $29,111ADR $245Occ ≈ 33%4.5★ (18)

    AirbnbVrbo

Show 40 more
  • Smoky Mountain Escape, Sleeps 6・Balcony・Pool

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 105 ft

    Revenue $21,491ADR $161Occ ≈ 37%4.3★ (13)

    AirbnbVrboBooking

  • Laurel Inn Condominiums - Gatlinburg Getaway

    Apartment · 2 bd · 1 ba · sleeps 4 · 105 ft

    Revenue $25,518ADR $225Occ ≈ 31%—

    Booking

  • Inviting 2BR Mtn-view | Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 171 ft

    Revenue $26,809ADR $178Occ ≈ 41%4.3★ (148)

    AirbnbVrboBooking

  • Holly Ridge 205 | Near Gatlinburg + Fireplace

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 184 ft

    Revenue $26,924ADR $166Occ ≈ 44%4.9★ (8)

    AirbnbVrbo

  • 207: King|Kit|Pool|Balcony|FP|2 blocks Gat strip!

    Apartment · 2 bd · 2 ba · sleeps 6 · 249 ft

    Revenue $38,127ADR $144Occ ≈ 73%4.8★ (137)

    Airbnb

  • Holly Ridge 101 | Near Gatlinburg + Privacy

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 338 ft

    Revenue $17,792ADR $163Occ ≈ 30%4.4★ (8)

    AirbnbVrbo

  • Snoring Bear Condo At Gatlinburg walk to downtown!

    Apartment · 2 bd · 2 ba · sleeps 6 · 351 ft

    Revenue $48,873ADR $224Occ ≈ 60%5★ (253)

    AirbnbVrbo

  • Holly Ridge 103 | Near Gatlinburg + Spacious

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 400 ft

    Revenue $20,653ADR $166Occ ≈ 34%4.8★ (12)

    AirbnbVrbo

  • Cozy 2 bed 2 bath condo in the heart of Gatlinburg

    Apartment · 2 bd · 2 ba · sleeps 6 · 449 ft

    Revenue $8,926ADR $212Occ ≈ 12%4.9★ (5)

    AirbnbVrboBooking

  • Downtown 2BR | Pool | Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 449 ft

    Revenue $58,070ADR $397Occ ≈ 40%4.8★ (178)

    AirbnbVrbo

  • 2BR Waterview Downtown | Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 456 ft

    Revenue $35,460ADR $238Occ ≈ 41%4.8★ (132)

    AirbnbVrbo

  • Baskins Creek 209 | Foothill Views Gatlinburg

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 486 ft

    Revenue $11,159ADR $202Occ ≈ 15%4.8★ (7)

    AirbnbVrboBooking

  • Ideally located Condo w/ Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 489 ft

    Revenue $18,423ADR $241Occ ≈ 21%4.8★ (100)

    AirbnbVrbo

  • Holly Ridge 204 | Near Gatlinburg + Cozy

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 489 ft

    Revenue $22,810ADR $164Occ ≈ 38%4.5★ (7)

    AirbnbVrbo

  • Walk to the Parkway - Cabin with Private Hot Tub!

    Cabin · 2 bd · 2 ba · sleeps 8 · 499 ft

    Revenue $66,037ADR $282Occ ≈ 64%5★ (342)

    AirbnbVrbo

  • Elegant 2BR w/ Free Attraction Tickets & Views

    Condominium (condo) · 2 bd · 2 ba · sleeps 8 · 509 ft

    Revenue $19,141ADR $242Occ ≈ 22%4.8★ (100)

    AirbnbVrbo

  • Luxury Condo w/ Balcony & Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $20,153ADR $235Occ ≈ 23%4.9★ (82)

    AirbnbVrbo

  • Walk to Town 2BR Condo w/ Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $9,557ADR $235Occ ≈ 11%4.8★ (138)

    AirbnbVrbo

  • LI 606 2BR Condo w/Balcony Close to Downtown

    Condominium (condo) · 2 bd · 2 ba · sleeps 4 · 0.1 mi

    Revenue $42,042ADR $167Occ ≈ 69%4.8★ (42)

    AirbnbVrbo

  • Downtown 2BR Waterview | Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $31,409ADR $225Occ ≈ 38%4.8★ (88)

    AirbnbVrbo

  • Baskins Creek 307 | Family Condo Near Parkway

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $11,748ADR $238Occ ≈ 14%5★ (1)

    AirbnbVrboBooking

  • OGP612 downtown near Ripley's Aquarium & Anakeesta

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $37,160ADR $188Occ ≈ 54%4.6★ (27)

    AirbnbVrbo

  • Heart of Dtwn Gatlinburg - Walkable Retreat!

    Vacation home · 2 bd · 1 ba · sleeps 4 · 0.1 mi

    Revenue $5,143ADR $151Occ ≈ 9%3.2★ (4)

    Booking

  • Baskins Creek 212 | Cozy Condo w/ Pool, Hot Tub

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $7,287ADR $231Occ ≈ 9%3.5★ (2)

    AirbnbVrboBooking

  • Downtown Luxury Condo w/ Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $13,147ADR $250Occ ≈ 14%4.8★ (141)

    AirbnbVrbo

  • Holly Ridge 102 | Cozy, Near Gatlinburg + Privacy

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $21,058ADR $164Occ ≈ 35%4.8★ (19)

    AirbnbVrbo

  • Baskins Creek 104 | Hot Tub | Downtown Gatlinburg

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $17,145ADR $250Occ ≈ 19%—

    AirbnbVrbo

  • Baskins Creek 512 | Downtown Gatlinburg | Hot Tub

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $18,990ADR $250Occ ≈ 21%4.8★ (4)

    AirbnbVrboBooking

  • Baskins Creek 504 | Hot Tub, Pool, Sleeps 6

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $12,726ADR $225Occ ≈ 15%5★ (2)

    AirbnbVrbo

  • Baskins Creek 402 | Downtown Gatlinburg

    Condominium (condo) · 2 bd · 2 ba · sleeps 8 · 0.1 mi

    Revenue $16,937ADR $230Occ ≈ 20%5★ (4)

    AirbnbVrboBooking

  • Inviting 2BR Waterview w/ Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $16,349ADR $234Occ ≈ 19%4.8★ (125)

    AirbnbVrbo

  • Walk Everywhere 2BR w/ Free Attraction Tickets

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $33,375ADR $240Occ ≈ 38%4.8★ (112)

    AirbnbVrbo

  • OGP512 downtown near Ripley's Aquarium & Anakeesta

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $40,255ADR $188Occ ≈ 59%4.8★ (98)

    AirbnbVrbo

  • Olde Gatlinburg 212 is a beautiful condo with

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $25,766ADR $174Occ ≈ 41%3.8★ (31)

    AirbnbVrbo

  • OGP307 downtown near Ripley's Aquarium & Anakeesta

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $31,669ADR $182Occ ≈ 48%4.2★ (32)

    AirbnbVrbo

  • Olde Gatlinburg 712 is a beautiful condo with

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $37,925ADR $184Occ ≈ 56%4.5★ (48)

    AirbnbVrbo

  • Central Retreat/DT Gatlinburg/sleeps 6/elevator

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $41,792ADR $139Occ ≈ 82%4.9★ (294)

    Airbnb

  • Stylish 2BR/ Walk to Everything/ Free Tix daily

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $51,306ADR $202Occ ≈ 70%4.8★ (164)

    AirbnbVrboBooking

  • Beautiful Condo in Gatlinburg

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $36,635ADR $187Occ ≈ 54%5★ (125)

    AirbnbVrbo

  • Baskins Creek II by Beyond Expectations w/ Balcony

    Condominium (condo) · 2 bd · 2 ba · sleeps 6 · 0.1 mi

    Revenue $44,904ADR $209Occ ≈ 59%4.8★ (73)

    AirbnbVrboBooking

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management
Term

Rate 8.03% = 7.28% Freddie Mac 30-yr avg (Oct 1) + 0.75% investor premium

Est. revenue

$32,365

NOI

$12,213

Cash flow /mo

-$306

Cash needed

$85,571

Cash-on-cash

-4.3%

ROE (yr 1)

5.9%

Cap rate

5.1%

DSCR

0.77

Year-1 write-off

$67,451

Year-1 tax shield @ 32%

$21,584

Year-1 return on equity

  • Cash flow (annual)-$3,674
  • Principal paydown$1,494
  • Appreciation at%$7,197
ROE5.9%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$6,473
  • Platform fees (3% of revenue)$971
  • Maintenance / capex (5% of revenue)$1,618
  • Utilities & supplies$4,200
  • HOA$4,836
  • Property tax$614
  • Insurance (STR-rated)$1,439

Cash needed to close

  • Down payment (25%)$59,975
  • Closing costs (4.0%)$9,596
  • Furnishing (bought new)$16,000

Tax savings if the STR loophole applies

  • Tax shield @ 32%$21,584

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$162,000

Short-life (5/15-yr)

$51,000 · 32%

Year-1 deduction

$67,000

Year-1 tax shield @ 32%

$22,000

Land 33% (county tax record, market value split) · building $110,000 over 39 years · new furniture $16,000

Based on: 735 sq ft, built 1988, 2 bd / 2 ba, unfurnished, listing features (fireplace, appliance list).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $50,000 in year 1 (21% short-life, $16,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$51,400
  • Kitchen cabinetsdefault

    $7,400 new × 40% good × 2.56 allocation

    $7,600
  • Kitchen countertopsdefault

    $6,100 new × 40% good × 2.56 allocation

    $6,200
  • Decorative trimdefault

    $1,300 new × 40% good × 2.56 allocation

    $1,300
  • Mirrorsdefault

    $300 new × 40% good × 2.56 allocation

    $300
  • Shelvingdefault

    $900 new × 40% good × 2.56 allocation

    $900
  • Window coverings (7)default

    $1,800 new × 40% good × 2.56 allocation

    $1,800
  • Carpet, vinyl & laminate (40% of floors)default

    $1,900 new × 40% good × 2.56 allocation

    $1,900
  • Kitchen & laundry equipment plumbingdefault

    $5,800 new × 40% good × 2.56 allocation

    $5,900
  • Kitchen, laundry & data equipment electricaldefault

    $3,500 new × 40% good × 2.56 allocation

    $3,600
  • Appliances (range, microwave, dishwasher, refrigerator)listing

    $5,700 new × 40% good × 2.56 allocation

    $5,800
  • Furniture bought newlisting

    $16,000 new × 100% good · bought separately

    $16,000
15-year land improvements$16,000
  • Paving: driveway & walks (paved)default

    $5,600 new × 50% good × 2.56 allocation

    $7,200
  • Landscaping (typical)default

    $5,400 new × 50% good × 2.56 allocation

    $6,900
  • Patiosdefault

    $700 new × 50% good × 2.56 allocation

    $900
  • Decks & porches (attached)default

    $700 new × 50% good × 2.56 allocation

    $900
Building, 39-year$110,200
  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $79,100 new × 40% good × 2.56 allocation

    $81,000
  • Building plumbing & fixturesdefault

    $8,200 new × 40% good × 2.56 allocation

    $8,400
  • Building electrical & lightingdefault

    $6,600 new × 40% good × 2.56 allocation

    $6,700
  • HVACdefault

    $8,300 new × 40% good × 2.56 allocation

    $8,500
  • Hardwood & tile floorsdefault

    $2,800 new × 40% good × 2.56 allocation

    $2,900
  • Fireplacelisting

    $2,600 new × 40% good × 2.56 allocation

    $2,700

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$51,400$16,000$100$67,500
2$0$0$2,800$2,800
3$0$0$2,800$2,800
4$0$0$2,800$2,800
5$0$0$2,800$2,800
6+$0$0$98,800$98,800
Total$51,400$16,000$110,200$177,500

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

STR allowed in most of Sevier County; inside Gatlinburg city limits only in overnight-rental zones.