2604 East Ave N

Onalaska, WI 54650

$349,900

2 bd · 2 ba · 1,626 sqft · Listed today

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Low confidence

Year built

1982

Sqft

1,626

Lot sqft

—

HOA / mo

$250

Furnished

List date

2026-10-16T01:12:51.000000Z

Revenue

Annual revenue

$19,167

ADR

$95

Occupancy

55%

Cleaning fees (12 mo)

$1,313

Confidence

Low (37.36), 7 comps

Comp revenue range (p25 / median / p75)

$9,975$16,250$28,827

Median revenue of shown comps: $14,862

A Homey Place To Be
House · 2 bd · 2 ba · sleeps 4 · 0.8 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +1
Revenue $6,476ADR $108Occ ≈ 16%4.9★ (12)
Airbnb
A Spacious Homey Place To Be/ Shared property with Owner .
House · 2 bd · 2 ba · sleeps 4 · 0.8 mi
Revenue $16,250ADR $111Occ ≈ 40%4.5★ (22)
Delisted
Lake Onalaska sunset view!
House · 2 bd · 1 ba · sleeps 4 · 1.2 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $4,923ADR $139Occ ≈ 10%5★ (1)
Airbnb
Little House on the Prairie
House · 2 bd · 1 ba · sleeps 5 · 1.8 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +3
Revenue $35,874ADR $163Occ ≈ 60%5★ (334)
Airbnb Vrbo
"Escape to the Northwoods of Onalaska!" 8
Apartment · 2 bd · 1 ba · sleeps 4 · 1.8 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $13,474ADR $191Occ ≈ 19%4.7★ (22)
Airbnb
Red Pines 2 BR VIP "Sweet" with Lake View
Apartment · 2 bd · 1 ba · sleeps 4 · 1.8 mi
- Free parking
- Wifi
- Kitchen
- Washer
- +2
Revenue $28,264ADR $230Occ ≈ 34%5★ (42)
Airbnb

Listing	Size	Revenue (12 mo)	ADR	Occ ≈	Rating	Distance	Links
A Homey Place To Be House A/C Free parking Wifi Kitchen +1	2 bd · 2 ba · sleeps 4	$6,476	$108	16%	4.9★ (12)	0.8 mi	Airbnb
A Spacious Homey Place To Be/ Shared property with Owner . House	2 bd · 2 ba · sleeps 4	$16,250	$111	40%	4.5★ (22)	0.8 mi	Delisted
Lake Onalaska sunset view! House A/C Free parking Wifi Kitchen +2	2 bd · 1 ba · sleeps 4	$4,923	$139	10%	5★ (1)	1.2 mi	Airbnb
Little House on the Prairie House A/C Free parking Pets OK Wifi +3	2 bd · 1 ba · sleeps 5	$35,874	$163	60%	5★ (334)	1.8 mi	Airbnb Vrbo
"Escape to the Northwoods of Onalaska!" 8 Apartment A/C Free parking Wifi Kitchen +2	2 bd · 1 ba · sleeps 4	$13,474	$191	19%	4.7★ (22)	1.8 mi	Airbnb
Red Pines 2 BR VIP "Sweet" with Lake View Apartment Free parking Wifi Kitchen Washer +2	2 bd · 1 ba · sleeps 4	$28,264	$230	34%	5★ (42)	1.8 mi	Airbnb

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing

Management

Purchase priceAlready furnishedTax bracketCount tax savings in returnsOnly if you can use the losses (STR loophole)

Est. revenue

$19,167

NOI

$921

Cash flow /mo

$77

Cash needed

$379,896

Cash-on-cash (all cash)

0.2%

ROE (yr 1)

3.0%

Cap rate

0.3%

DSCR

—

Year-1 write-off

$64,554

Year-1 tax shield @ 32%

$20,657

Year-1 return on equity

Cash flow (annual)$921
Principal paydown (n/a, cash)$0
Appreciation at%$10,497

ROE3.0%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

Management (20% of revenue)$3,833
Platform fees (3% of revenue)$575
Maintenance / capex (5% of revenue)$958
Utilities & supplies$4,200
HOA$3,000
Property tax$3,947
Insurance (STR-rated)$1,732

Cash needed to close

Purchase price (all cash)$349,900
Closing costs (4.0%)$13,996
Furnishing (bought new)$16,000

Tax savings if the STR loophole applies

Tax shield @ 32%$20,657

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$276,000

Short-life (5/15-yr)

$48,000 · 18%

Year-1 deduction

$65,000

Year-1 tax shield @ 32%

$21,000

Land 21% (county tax record, assessed value split) · building $227,000 over 39 years · new furniture $16,000

Based on: 1,626 sq ft, built 1982, 2 bd / 2 ba, unfurnished, listing features (deck, fireplace, stone counters, appliance list, wooded lot).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $43,000 in year 1 (10% short-life, $14,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$64,300

Kitchen cabinetsdefault
$9,400 new × 40% good × 2.37 allocation
$8,900
Kitchen countertops (stone)listing
$9,600 new × 40% good × 2.37 allocation
$9,100
Decorative trimdefault
$2,800 new × 40% good × 2.37 allocation
$2,700
Mirrorsdefault
$300 new × 40% good × 2.37 allocation
$300
Shelvingdefault
$900 new × 40% good × 2.37 allocation
$900
Window coverings (16)default
$4,000 new × 40% good × 2.37 allocation
$3,800
Carpet, vinyl & laminate (40% of floors)default
$4,200 new × 40% good × 2.37 allocation
$4,000
Kitchen & laundry equipment plumbingdefault
$7,300 new × 40% good × 2.37 allocation
$6,900
Kitchen, laundry & data equipment electricaldefault
$4,400 new × 40% good × 2.37 allocation
$4,200
Appliances (range, microwave, dishwasher, disposal, refrigerator, washer, dryer)listing
$8,100 new × 40% good × 2.37 allocation
$7,700
Furniture bought newlisting
$16,000 new × 100% good · bought separately
$16,000

Building, 39-year$227,400

Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$176,500 new × 40% good × 2.37 allocation
$167,300
Building plumbing & fixturesdefault
$18,300 new × 40% good × 2.37 allocation
$17,300
Building electrical & lightingdefault
$17,900 new × 40% good × 2.37 allocation
$17,000
HVACdefault
$18,300 new × 40% good × 2.37 allocation
$17,400
Hardwood & tile floorsdefault
$6,300 new × 40% good × 2.37 allocation
$6,000
Fireplacelisting
$2,600 new × 40% good × 2.37 allocation
$2,500

About the property

Sold furnishedGame roomHot tubPoolDeckDrivewayLandscapingFencedIrrigationLong-term rental (27.5-yr)Carpet / vinyl / laminate %Placed in serviceClosing costs $ (adds to basis)Land %Bonus depreciation %

Depreciation schedule: typical cost seg study

Year	5-yr	15-yr	Building	Total
1	$64,300	$0	$200	$64,600
2	$0	$0	$5,800	$5,800
3	$0	$0	$5,800	$5,800
4	$0	$0	$5,800	$5,800
5	$0	$0	$5,800	$5,800
6+	$0	$0	$203,800	$203,800
Total	$64,300	$0	$227,400	$291,700

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.