301 Horman Blvd
Onalaska, WI 54650
$234,900
3 bd · 1 ba · 1,068 sqft · Listed 1d ago
View on Realtor.com →Year built
1960
Sqft
1,068
Lot sqft
25,265
HOA / mo
None
Furnished
No
List date
2026-10-22T18:48:44.000000Z
Revenue
Annual revenue
$30,621
ADR
$166
Occupancy
51%
Cleaning fees (12 mo)
$3,292
Confidence
Low (31.46), 5 comps
Comp revenue range (p25 / median / p75)
Few similar-size comps were found, so all comps are shown.
Median revenue of shown comps: $23,708
Driftless Escape A-Frame Cabin
Cabin · 3 bd · 1.5 ba · sleeps 6 · 1.2 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $3,184ADR $294Occ ≈ 3%5★ (2)
Charming and comfy: 3BR home on quiet street
House · 3 bd · 2 ba · sleeps 7 · 1.6 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $23,708ADR $175Occ ≈ 37%5★ (43)
Home Sweet Home
House · 3 bd · 2 ba · sleeps 5 · 1.7 mi
- Pool
- A/C
- Free parking
- Wifi
- +3
Revenue $13,961ADR $169Occ ≈ 23%4.5★ (23)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Driftless Escape A-Frame Cabin Cabin
| 3 bd · 1.5 ba · sleeps 6 | $3,184 | $294 | 3% | 5★ (2) | 1.2 mi | Airbnb |
3 bedroom, 2 bath Townhouse with private driveway. Townhouse
| 3 bd · 2 ba · sleeps 6 | $44,558 | $201 | 61% | 5★ (98) | 1.4 mi | AirbnbVrbo |
Charming and comfy: 3BR home on quiet street House
| 3 bd · 2 ba · sleeps 7 | $23,708 | $175 | 37% | 5★ (43) | 1.6 mi | Airbnb |
Home Sweet Home House
| 3 bd · 2 ba · sleeps 5 | $13,961 | $169 | 23% | 4.5★ (23) | 1.7 mi | Airbnb |
The Drift Inn, Old charm, Quiet, Fenced backyard House
| 3 bd · 1 ba · sleeps 6 | $27,613 | $130 | 58% | 4.6★ (37) | 2.0 mi | AirbnbVrboBooking |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 8.07% = 7.32% Freddie Mac 30-yr avg (Oct 22) + 0.75% investor premium
Est. revenue
$30,621
NOI
$12,843
Cash flow /mo
-$231
Cash needed
$87,621
Cash-on-cash
-3.2%
ROE (yr 1)
6.5%
Cap rate
5.5%
DSCR
0.82
Year-1 write-off
$59,771
Year-1 tax shield @ 32%
$19,127
Year-1 return on equity
- Cash flow (annual)-$2,772
- Principal paydown$1,451
- Appreciation at%$7,047
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$6,124
- Platform fees (3% of revenue)$919
- Maintenance / capex (5% of revenue)$1,531
- Utilities & supplies$4,200
- HOA$0
- Property tax$3,841
- Insurance (STR-rated)$1,163
Cash needed to close
- Down payment (25%)$58,725
- Closing costs (4.0%)$9,396
- Furnishing (bought new)$19,500
Tax savings if the STR loophole applies
- Tax shield @ 32%$19,127
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$159,000
Short-life (5/15-yr)
$40,000 · 25%
Year-1 deduction
$60,000
Year-1 tax shield @ 32%
$19,000
Land 32% (county tax record, assessed value split) · building $119,000 over 39 years · new furniture $20,000
Based on: 1,068 sq ft, built 1960, 3 bd / 1 ba, unfurnished, listing features (flooring types, appliance list, wooded lot).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $45,000 in year 1 (16% short-life, $14,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $6,200
Kitchen cabinetsdefault
$8,100 new × 40% good × 1.89 allocation
- $5,000
Kitchen countertopsdefault
$6,700 new × 40% good × 1.89 allocation
- $1,400
Decorative trimdefault
$1,900 new × 40% good × 1.89 allocation
- $100
Mirrorsdefault
$200 new × 40% good × 1.89 allocation
- $900
Shelvingdefault
$1,200 new × 40% good × 1.89 allocation
- $2,100
Window coverings (11)default
$2,800 new × 40% good × 1.89 allocation
- $4,800
Kitchen & laundry equipment plumbingdefault
$6,300 new × 40% good × 1.89 allocation
- $2,900
Kitchen, laundry & data equipment electricaldefault
$3,800 new × 40% good × 1.89 allocation
- $5,300
Appliances (range, dishwasher, refrigerator, washer, dryer)listing
$7,000 new × 40% good × 1.89 allocation
- $19,500
Furniture bought newlisting
$19,500 new × 100% good · bought separately
- $6,400
Paving: driveway & walks (paved)listing
$6,800 new × 50% good × 1.89 allocation
- $3,100
Landscaping (minimal)listing
$3,300 new × 50% good × 1.89 allocation
- $1,000
Patiosdefault
$1,100 new × 50% good × 1.89 allocation
- $1,000
Decks & porches (attached)default
$1,100 new × 50% good × 1.89 allocation
- $87,200
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$115,300 new × 40% good × 1.89 allocation
- $9,000
Building plumbing & fixturesdefault
$12,000 new × 40% good × 1.89 allocation
- $8,200
Building electrical & lightingdefault
$10,800 new × 40% good × 1.89 allocation
- $9,100
HVACdefault
$12,000 new × 40% good × 1.89 allocation
- $5,200
Hardwood & tile floorsdefault
$6,900 new × 40% good × 1.89 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $48,200 | $11,500 | $100 | $59,800 |
| 2 | $0 | $0 | $3,000 | $3,000 |
| 3 | $0 | $0 | $3,000 | $3,000 |
| 4 | $0 | $0 | $3,000 | $3,000 |
| 5 | $0 | $0 | $3,000 | $3,000 |
| 6+ | $0 | $0 | $106,400 | $106,400 |
| Total | $48,200 | $11,500 | $118,700 | $178,300 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.