1941 Esther Dr
Onalaska, WI 54650
$400,000
3 bd · 3.5 ba · 2,166 sqft · Listed today
View on Realtor.com →Year built
1990
Sqft
2,166
Lot sqft
7,841
HOA / mo
None
Furnished
No
List date
2026-10-21T08:23:21.000000Z
Revenue
Annual revenue
$36,464
ADR
$158
Occupancy
63%
Cleaning fees (12 mo)
$4,208
Confidence
Low (30.3), 16 comps
Comp revenue range (p25 / median / p75)
Median revenue of shown comps: $42,217
Driftless Escape A-Frame Cabin
Cabin · 3 bd · 1.5 ba · sleeps 6 · 0.3 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $3,184ADR $294Occ ≈ 3%5★ (2)
Charming and comfy: 3BR home on quiet street
House · 3 bd · 2 ba · sleeps 7 · 2.1 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $23,708ADR $175Occ ≈ 37%5★ (43)
A-Frame Pool House With Hot Tub / Sleeps 6
Cabin · 3 bd · 2 ba · sleeps 6 · 2.8 mi
Revenue $49,214ADR $391Occ ≈ 34%4.8★ (48)
French Island Easy Living!
House · 3 bd · 2 ba · sleeps 7 · 3.4 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +4
Revenue $30,357ADR $200Occ ≈ 42%4.9★ (85)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Driftless Escape A-Frame Cabin Cabin
| 3 bd · 1.5 ba · sleeps 6 | $3,184 | $294 | 3% | 5★ (2) | 0.3 mi | Airbnb |
Aspen Valley Retreat • Spacious Family Home House
| 3 bd · 3 ba · sleeps 7 | $36,362 | $278 | 36% | 4.3★ (24) | 1.1 mi | AirbnbVrbo |
Charming and comfy: 3BR home on quiet street House
| 3 bd · 2 ba · sleeps 7 | $23,708 | $175 | 37% | 5★ (43) | 2.1 mi | Airbnb |
3 bedroom, 2 bath Townhouse with private driveway. Townhouse
| 3 bd · 2 ba · sleeps 6 | $44,558 | $201 | 61% | 5★ (98) | 2.1 mi | AirbnbVrbo |
Historic Carter House-Rivertown Romance-Licensed! House
| 3 bd · 1.5 ba · sleeps 10 | $39,876 | $161 | 68% | 4.9★ (255) | 2.7 mi | AirbnbVrbo |
A-Frame Pool House With Hot Tub / Sleeps 6 Cabin | 3 bd · 2 ba · sleeps 6 | $49,214 | $391 | 34% | 4.8★ (48) | 2.8 mi | Airbnb |
A-Frame Wellness Retreat | Pool• Hot Tub• Full Gym Cabin
| 3 bd · 2 ba · sleeps 6 | $86,825 | $362 | 66% | 4.9★ (48) | 2.9 mi | AirbnbVrbo |
River Rambler House
| 3 bd · 2 ba · sleeps 7 | $50,848 | $224 | 62% | 4.9★ (209) | 3.1 mi | AirbnbVrbo |
Riverfront Home with Eagle Views House
| 3 bd · 2 ba · sleeps 6 | $66,192 | $380 | 48% | 5★ (130) | 3.2 mi | AirbnbVrbo |
French Island Easy Living! House
| 3 bd · 2 ba · sleeps 7 | $30,357 | $200 | 42% | 4.9★ (85) | 3.4 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 8.15% = 7.40% Freddie Mac 30-yr avg (Oct 15) + 0.75% investor premium
Est. revenue
$36,464
NOI
$15,268
Cash flow /mo
-$960
Cash needed
$141,500
Cash-on-cash
-8.1%
ROE (yr 1)
2.1%
Cap rate
3.8%
DSCR
0.57
Year-1 write-off
$116,197
Year-1 tax shield @ 32%
$37,183
Year-1 return on equity
- Cash flow (annual)-$11,525
- Principal paydown$2,432
- Appreciation at%$12,000
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$7,293
- Platform fees (3% of revenue)$1,094
- Maintenance / capex (5% of revenue)$1,823
- Utilities & supplies$4,200
- HOA$0
- Property tax$4,806
- Insurance (STR-rated)$1,980
Cash needed to close
- Down payment (25%)$100,000
- Closing costs (4.0%)$16,000
- Furnishing (bought new)$25,500
Tax savings if the STR loophole applies
- Tax shield @ 32%$37,183
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$340,000
Short-life (5/15-yr)
$90,000 · 27%
Year-1 deduction
$116,000
Year-1 tax shield @ 32%
$37,000
Land 15% (county tax record, assessed value split) · building $250,000 over 39 years · new furniture $26,000
Based on: 2,166 sq ft, built 1990, 3 bd / 3.5 ba, unfurnished, listing features (deck, patio, game room, fireplace, flooring types, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $74,000 in year 1 (14% short-life, $24,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $8,100
Kitchen cabinetsdefault
$10,500 new × 40% good × 1.92 allocation
- $6,600
Kitchen countertopsdefault
$8,600 new × 40% good × 1.92 allocation
- $2,900
Decorative trimdefault
$3,800 new × 40% good × 1.92 allocation
- $300
Mirrorsdefault
$500 new × 40% good × 1.92 allocation
- $900
Shelvingdefault
$1,200 new × 40% good × 1.92 allocation
- $4,200
Window coverings (22)default
$5,500 new × 40% good × 1.92 allocation
- $6,300
Kitchen & laundry equipment plumbingdefault
$8,200 new × 40% good × 1.92 allocation
- $3,800
Kitchen, laundry & data equipment electricaldefault
$5,000 new × 40% good × 1.92 allocation
- $6,200
Appliances (range, microwave, dishwasher, disposal, refrigerator, washer, dryer)listing
$8,100 new × 40% good × 1.92 allocation
- $19,500
Furniture bought newlisting
$19,500 new × 100% good · bought separately
- $6,000
Game-room equipment bought newlisting
$6,000 new × 100% good · bought separately
- $9,300
Paving: driveway & walks (paved)listing
$9,600 new × 50% good × 1.92 allocation
- $8,900
Landscaping (typical)default
$9,300 new × 50% good × 1.92 allocation
- $9,400
Patioslisting
$9,700 new × 50% good × 1.92 allocation
- $23,400
Decks & porches (attached)listing
$24,400 new × 50% good × 1.92 allocation
- $180,600
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$235,000 new × 40% good × 1.92 allocation
- $18,700
Building plumbing & fixturesdefault
$24,400 new × 40% good × 1.92 allocation
- $19,000
Building electrical & lightingdefault
$24,700 new × 40% good × 1.92 allocation
- $18,700
HVACdefault
$24,400 new × 40% good × 1.92 allocation
- $10,700
Hardwood & tile floorsdefault
$13,900 new × 40% good × 1.92 allocation
- $2,000
Fireplacelisting
$2,600 new × 40% good × 1.92 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $65,000 | $50,900 | $300 | $116,200 |
| 2 | $0 | $0 | $6,400 | $6,400 |
| 3 | $0 | $0 | $6,400 | $6,400 |
| 4 | $0 | $0 | $6,400 | $6,400 |
| 5 | $0 | $0 | $6,400 | $6,400 |
| 6+ | $0 | $0 | $223,900 | $223,900 |
| Total | $65,000 | $50,900 | $249,800 | $365,700 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.