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Rate 8.15% = 7.40% Freddie Mac 30-yr avg (Oct 15) + 0.75% investor premium

W7848 Maple Dr

W7848 Maple Dr

Onalaska, WI 54650

$299,900

4 bd · 1 ba · 1,547 sqft · Listed 1d ago

View on Realtor.com →
Low confidenceNegative cash flow

Year built

—

Sqft

1,547

Lot sqft

27,007

HOA / mo

None

Furnished

No

List date

2026-10-21T17:37:26.000000Z

Revenue

Annual revenue

$27,300

ADR

$192

Occupancy

39%

Cleaning fees (12 mo)

$2,242

Confidence

Low (30.97), 9 comps

Comp revenue range (p25 / median / p75)

$16,479$22,876$41,153

Few similar-size comps were found, so all comps are shown.

Median revenue of shown comps: $22,876

  • Cozy Corner Cottages 3 Bedroom House Rental

    House · 3 bd · 2 ba · sleeps 6 · 0.8 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen

    Revenue $3,588ADR $299Occ ≈ 3%4.8★ (11)

    AirbnbVrbo

  • Cottage House on Lake Onalaska

    House · 3 bd · 1 ba · sleeps 6 · 0.9 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +4

    Revenue $24,209ADR $238Occ ≈ 28%4.7★ (43)

    Airbnb

  • Nature's Edge Cabin

    House · 3 bd · 1 ba · sleeps 6 · 1.2 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $22,876ADR $214Occ ≈ 29%5★ (25)

    Airbnb

  • Northshore Getaway

    House · 4 bd · 2 ba · sleeps 6 · 1.2 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $56,542ADR $236Occ ≈ 66%4.7★ (32)

    Airbnb

  • Prairie View Ranch Retreat-Lake Ona & GRTrail Near

    House · 3 bd · 1 ba · sleeps 6 · 1.6 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $16,479ADR $198Occ ≈ 23%4.6★ (12)

    Airbnb

  • Waterfront Retreat | Sunset View | Family Friendly

    Guest suite · 3 bd · 1 ba · sleeps 5 · 1.6 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +1

    Revenue $16,817ADR $159Occ ≈ 29%4.9★ (42)

    Airbnb

  • Adorable 3-bedroom bungalow near Lake Onalaska

    House · 3 bd · 1 ba · sleeps 6 · 1.6 mi

    Revenue $7,134ADR $182Occ ≈ 11%4.6★

    Delisted

  • 3 Mi to Lake Onalaska: Quaint Home w/ Prairie View

    House · 3 bd · 1 ba · sleeps 6 · 1.6 mi

    Revenue $45,181ADR $191Occ ≈ 65%4.8★ (4)

    AirbnbBooking

  • Dream Cottage on Lake Onalaska- Kayaks, Canoes

    Cabin · 3 bd · 1.5 ba · sleeps 8 · 1.8 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +3

    Revenue $41,153ADR $359Occ ≈ 31%4.8★ (81)

    AirbnbVrbo

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management
Term

Rate 8.15% = 7.40% Freddie Mac 30-yr avg (Oct 15) + 0.75% investor premium

Est. revenue

$27,300

NOI

$10,980

Cash flow /mo

-$759

Cash needed

$109,971

Cash-on-cash

-8.3%

ROE (yr 1)

1.6%

Cap rate

3.7%

DSCR

0.55

Year-1 write-off

$84,518

Year-1 tax shield @ 32%

$27,046

Year-1 return on equity

  • Cash flow (annual)-$9,108
  • Principal paydown$1,824
  • Appreciation at%$8,997
ROE1.6%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$5,460
  • Platform fees (3% of revenue)$819
  • Maintenance / capex (5% of revenue)$1,365
  • Utilities & supplies$4,200
  • HOA$0
  • Property tax$2,991
  • Insurance (STR-rated)$1,485

Cash needed to close

  • Down payment (25%)$74,975
  • Closing costs (4.0%)$11,996
  • Furnishing (bought new)$23,000

Tax savings if the STR loophole applies

  • Tax shield @ 32%$27,046

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$249,000

Short-life (5/15-yr)

$61,000 · 25%

Year-1 deduction

$85,000

Year-1 tax shield @ 32%

$27,000

Land 17% (county tax record, assessed value split) · building $187,000 over 39 years · new furniture $23,000

Based on: 1,547 sq ft, age unknown, 4 bd / 1 ba, unfurnished, listing features (patio, appliance list, septic).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $67,000 in year 1 (17% short-life, $21,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$60,400
  • Kitchen cabinetsdefault

    $9,200 new × 40% good × 1.95 allocation

    $7,200
  • Kitchen countertopsdefault

    $7,500 new × 40% good × 1.95 allocation

    $5,900
  • Decorative trimdefault

    $2,700 new × 40% good × 1.95 allocation

    $2,100
  • Mirrorsdefault

    $200 new × 40% good × 1.95 allocation

    $100
  • Shelvingdefault

    $1,500 new × 40% good × 1.95 allocation

    $1,200
  • Window coverings (15)default

    $3,800 new × 40% good × 1.95 allocation

    $2,900
  • Carpet, vinyl & laminate (40% of floors)default

    $4,000 new × 40% good × 1.95 allocation

    $3,100
  • Kitchen & laundry equipment plumbingdefault

    $7,200 new × 40% good × 1.95 allocation

    $5,600
  • Kitchen, laundry & data equipment electricaldefault

    $4,300 new × 40% good × 1.95 allocation

    $3,400
  • Appliances (range, microwave, dishwasher, refrigerator, washer, dryer)listing

    $7,700 new × 40% good × 1.95 allocation

    $6,000
  • Furniture bought newlisting

    $23,000 new × 100% good · bought separately

    $23,000
15-year land improvements$23,900
  • Paving: driveway & walks (paved)listing

    $8,200 new × 50% good × 1.95 allocation

    $8,000
  • Landscaping (typical)default

    $7,800 new × 50% good × 1.95 allocation

    $7,700
  • Patioslisting

    $7,000 new × 50% good × 1.95 allocation

    $6,800
  • Decks & porches (attached)default

    $1,500 new × 50% good × 1.95 allocation

    $1,500
Building, 39-year$187,300
  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $167,400 new × 40% good × 1.95 allocation

    $130,600
  • Building plumbing & fixturesdefault

    $17,400 new × 40% good × 1.95 allocation

    $13,600
  • Building electrical & lightingdefault

    $16,900 new × 40% good × 1.95 allocation

    $13,200
  • HVACdefault

    $17,400 new × 40% good × 1.95 allocation

    $13,600
  • Hardwood & tile floorsdefault

    $6,000 new × 40% good × 1.95 allocation

    $4,700
  • Septic systemlisting

    $12,000 new × 50% good × 1.95 allocation

    $11,700

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$60,400$23,900$200$84,500
2$0$0$4,800$4,800
3$0$0$4,800$4,800
4$0$0$4,800$4,800
5$0$0$4,800$4,800
6+$0$0$167,900$167,900
Total$60,400$23,900$187,300$271,600

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.