
3144 Norse Dr
Holmen, WI 54636
$439,000
4 bd · 3 ba · 2,400 sqft · Listed today
View on Realtor.com →Year built
2022
Sqft
2,400
Lot sqft
6,534
HOA / mo
None
Furnished
No
List date
2026-10-01T08:45:49.000000Z
Revenue
Annual revenue
$27,714
ADR
$170
Occupancy
45%
Cleaning fees (12 mo)
$2,003
Confidence
Low (39.94), 10 comps
Comp revenue range (p25 / median / p75)


Nature's Edge Cabin
House · 3 bd · 1 ba · sleeps 6 · 5.1 mi
Revenue $21,675ADR $214Occ ≈ 28%5★ (20)

Northshore Getaway
House · 4 bd · 2 ba · sleeps 6 · 5.1 mi
Revenue $57,445ADR $238Occ ≈ 66%4.7★ (30)


Prairie View Ranch Retreat-Lake Ona & GRTrail Near
House · 3 bd · 1 ba · sleeps 6 · 5.5 mi
Revenue $14,556ADR $195Occ ≈ 20%4.5★ (9)

Adorable 3-bedroom bungalow near Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 5.5 mi
Revenue $6,332ADR $180Occ ≈ 10%4.6★


Cottage House on Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 5.6 mi
Revenue $24,452ADR $240Occ ≈ 28%4.7★ (42)


| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
![]() Backwater hideaway. Big house with water access. House | 4 bd · 2.5 ba · sleeps 8 | $35,478 | $189 | 51% | 4.8★ (119) | 5.1 mi | AirbnbVrbo |
![]() Nature's Edge Cabin House | 3 bd · 1 ba · sleeps 6 | $21,675 | $214 | 28% | 5★ (20) | 5.1 mi | Airbnb |
![]() Northshore Getaway House | 4 bd · 2 ba · sleeps 6 | $57,445 | $238 | 66% | 4.7★ (30) | 5.1 mi | Airbnb |
![]() The Honey House Apartment | 3 bd · 1 ba · sleeps 6 | $18,125 | $186 | 27% | 4.8★ (55) | 5.2 mi | AirbnbVrboBooking |
![]() Prairie View Ranch Retreat-Lake Ona & GRTrail Near House | 3 bd · 1 ba · sleeps 6 | $14,556 | $195 | 20% | 4.5★ (9) | 5.5 mi | Airbnb |
![]() Adorable 3-bedroom bungalow near Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $6,332 | $180 | 10% | 4.6★ | 5.5 mi | Vrbo |
![]() 3 Mi to Lake Onalaska: Quaint Home w/ Prairie View House | 3 bd · 1 ba · sleeps 6 | $43,707 | $199 | 60% | 4.8★ (4) | 5.5 mi | AirbnbVrboBooking |
![]() Cottage House on Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $24,452 | $240 | 28% | 4.7★ (42) | 5.6 mi | Airbnb |
![]() Cozy Corner Cottages 3 Bedroom House Rental House | 3 bd · 2 ba · sleeps 6 | $4,578 | $305 | 4% | 4.8★ (11) | 5.6 mi | AirbnbVrbo |
![]() Hidden Gem Beneath the Pines! House | 4 bd · 1.5 ba · sleeps 7 | $39,840 | $3,526 | 3% | 5★ (214) | 5.7 mi | AirbnbVrbo |
Show all 11 comps

Bright, spacious 3-bedroom farmhouse on 3 acres
House · 3 bd · 1 ba · sleeps 7 · 6.0 mi
Revenue $34,804ADR $134Occ ≈ 71%5★ (126)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
![]() Bright, spacious 3-bedroom farmhouse on 3 acres House | 3 bd · 1 ba · sleeps 7 | $34,804 | $134 | 71% | 5★ (126) | 6.0 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Est. revenue
$27,714
NOI
$7,821
Cash flow /mo
$652
Cash needed
$479,560
Cash-on-cash (all cash)
1.6%
ROE (yr 1)
4.4%
Cap rate
1.8%
DSCR
—
Year-1 write-off
$92,609
Year-1 tax shield @ 32%
$29,635
Year-1 return on equity
- Cash flow (annual)$7,821
- Principal paydown (n/a, cash)$0
- Appreciation at%$13,170
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$5,543
- Platform fees (3% of revenue)$831
- Maintenance / capex (5% of revenue)$1,386
- Utilities & supplies$4,200
- HOA$0
- Property tax$5,760
- Insurance (STR-rated)$2,173
Cash needed to close
- Purchase price (all cash)$439,000
- Closing costs (4.0%)$17,560
- Furnishing (bought new)$23,000
Tax savings if the STR loophole applies
- Tax shield @ 32%$29,635
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$391,000
Short-life (5/15-yr)
$69,000 · 18%
Year-1 deduction
$93,000
Year-1 tax shield @ 32%
$30,000
Land 11% (county tax record, assessed value split) · building $321,000 over 39 years · new furniture $23,000
Based on: 2,400 sq ft, built 2022, 4 bd / 3 ba, unfurnished, listing features (patio, fireplace, flooring types, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $69,000 in year 1 (12% short-life, $22,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $9,000
Kitchen cabinetsdefault
$11,100 new × 84% good × 0.97 allocation
- $7,400
Kitchen countertopsdefault
$9,000 new × 84% good × 0.97 allocation
- $3,400
Decorative trimdefault
$4,200 new × 84% good × 0.97 allocation
- $300
Mirrorsdefault
$500 new × 67% good × 0.97 allocation
- $1,200
Shelvingdefault
$1,500 new × 84% good × 0.97 allocation
- $3,500
Window coverings (24)default
$6,000 new × 60% good × 0.97 allocation
- $7,700
Kitchen & laundry equipment plumbingdefault
$8,600 new × 92% good × 0.97 allocation
- $4,700
Kitchen, laundry & data equipment electricaldefault
$5,200 new × 92% good × 0.97 allocation
- $5,000
Appliances (range, microwave, dishwasher, refrigerator, washer, dryer)listing
$7,700 new × 67% good × 0.97 allocation
- $23,000
Furniture bought newlisting
$23,000 new × 100% good · bought separately
- $8,300
Paving: driveway & walks (paved)listing
$10,200 new × 84% good × 0.97 allocation
- $8,000
Landscaping (typical)default
$9,800 new × 84% good × 0.97 allocation
- $8,800
Patioslisting
$10,800 new × 84% good × 0.97 allocation
- $1,800
Decks & porches (attached)default
$2,400 new × 80% good × 0.97 allocation
- $236,600
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$260,300 new × 93% good × 0.97 allocation
- $24,200
Building plumbing & fixturesdefault
$27,000 new × 92% good × 0.97 allocation
- $24,800
Building electrical & lightingdefault
$27,700 new × 92% good × 0.97 allocation
- $21,100
HVACdefault
$27,000 new × 80% good × 0.97 allocation
- $12,600
Hardwood & tile floorsdefault
$15,400 new × 84% good × 0.97 allocation
- $2,200
Fireplacelisting
$2,600 new × 84% good × 0.97 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $65,300 | $27,000 | $300 | $92,600 |
| 2 | $0 | $0 | $8,200 | $8,200 |
| 3 | $0 | $0 | $8,200 | $8,200 |
| 4 | $0 | $0 | $8,200 | $8,200 |
| 5 | $0 | $0 | $8,200 | $8,200 |
| 6+ | $0 | $0 | $288,200 | $288,200 |
| Total | $65,300 | $27,000 | $321,500 | $413,700 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.