916 Dana Ln
Holmen, WI 54636
$394,900
3 bd · 2.5 ba · 1,932 sqft · Listed 6d ago
View on Realtor.com →Year built
1995
Sqft
1,932
Lot sqft
10,890
HOA / mo
None
Furnished
No
List date
2026-11-06T21:06:30.000000Z
Revenue
Annual revenue
$27,502
ADR
$144
Occupancy
52%
Cleaning fees (12 mo)
$2,134
Confidence
Low (28.63), 12 comps
Comp revenue range (p25 / median / p75)
Median revenue of shown comps: $24,082
Adorable 3-bedroom bungalow near Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 2.0 mi
Revenue $8,587ADR $168Occ ≈ 14%4.6★
Delisted
NEW! The La Crosse Lodge
Cabin · 3 bd · 2.5 ba · sleeps 6 · 2.6 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +4
Revenue $45,214ADR $0Occ ≈ —5★ (17)
Cottage House on Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 3.0 mi
- A/C
- Free parking
- Pets OK
- Wifi
- +4
Revenue $24,082ADR $237Occ ≈ 28%4.7★ (45)
Nature's Edge Cabin
House · 3 bd · 1 ba · sleeps 6 · 3.0 mi
- A/C
- Free parking
- Wifi
- Kitchen
- +2
Revenue $24,181ADR $216Occ ≈ 31%5★ (28)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Prairie View Ranch Retreat-Lake Ona & GRTrail Near House
| 3 bd · 1 ba · sleeps 6 | $20,590 | $196 | 29% | 4.6★ (12) | 2.0 mi | AirbnbVrbo |
Adorable 3-bedroom bungalow near Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $8,587 | $168 | 14% | 4.6★ | 2.0 mi | Delisted |
3 Mi to Lake Onalaska: Quaint Home w/ Prairie View House | 3 bd · 1 ba · sleeps 6 | $47,375 | $185 | 70% | 4.8★ (4) | 2.0 mi | AirbnbBooking |
NEW! The La Crosse Lodge Cabin
| 3 bd · 2.5 ba · sleeps 6 | $45,214 | $0 | — | 5★ (17) | 2.6 mi | Airbnb |
Cozy Corner Cottages 3 Bedroom House Rental House
| 3 bd · 2 ba · sleeps 6 | $3,605 | $289 | 3% | 4.8★ (11) | 2.9 mi | AirbnbVrbo |
Cottage House on Lake Onalaska House
| 3 bd · 1 ba · sleeps 6 | $24,082 | $237 | 28% | 4.7★ (45) | 3.0 mi | Airbnb |
Nature's Edge Cabin House
| 3 bd · 1 ba · sleeps 6 | $24,181 | $216 | 31% | 5★ (28) | 3.0 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 7.93% = 7.18% Freddie Mac 30-yr avg (Nov 5) + 0.75% investor premium
Est. revenue
$27,502
NOI
$9,016
Cash flow /mo
-$1,407
Cash needed
$140,021
Cash-on-cash
-12.1%
ROE (yr 1)
-1.8%
Cap rate
2.3%
DSCR
0.35
Year-1 write-off
$93,361
Year-1 tax shield @ 32%
$29,875
Year-1 return on equity
- Cash flow (annual)-$16,890
- Principal paydown$2,509
- Appreciation at%$11,847
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$5,500
- Platform fees (3% of revenue)$825
- Maintenance / capex (5% of revenue)$1,375
- Utilities & supplies$4,200
- HOA$0
- Property tax$4,631
- Insurance (STR-rated)$1,955
Cash needed to close
- Down payment (25%)$98,725
- Closing costs (4.0%)$15,796
- Furnishing (bought new)$25,500
Tax savings if the STR loophole applies
- Tax shield @ 32%$29,875
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$324,000
Short-life (5/15-yr)
$68,000 · 21%
Year-1 deduction
$93,000
Year-1 tax shield @ 32%
$30,000
Land 18% (county tax record, assessed value split) · building $257,000 over 39 years · new furniture $26,000
Based on: 1,932 sq ft, built 1995, 3 bd / 2.5 ba, unfurnished, listing features (patio, game room, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $73,000 in year 1 (15% short-life, $23,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $7,900
Kitchen cabinetsdefault
$10,000 new × 40% good × 1.97 allocation
- $6,500
Kitchen countertopsdefault
$8,200 new × 40% good × 1.97 allocation
- $2,700
Decorative trimdefault
$3,400 new × 40% good × 1.97 allocation
- $200
Mirrorsdefault
$300 new × 40% good × 1.97 allocation
- $900
Shelvingdefault
$1,200 new × 40% good × 1.97 allocation
- $3,700
Window coverings (19)default
$4,800 new × 40% good × 1.97 allocation
- $3,900
Carpet, vinyl & laminate (40% of floors)default
$5,000 new × 40% good × 1.97 allocation
- $6,200
Kitchen & laundry equipment plumbingdefault
$7,800 new × 40% good × 1.97 allocation
- $3,700
Kitchen, laundry & data equipment electricaldefault
$4,700 new × 40% good × 1.97 allocation
- $3,800
Appliances (range, dishwasher, washer, dryer)listing
$4,800 new × 40% good × 1.97 allocation
- $19,500
Furniture bought newlisting
$19,500 new × 100% good · bought separately
- $6,000
Game-room equipment bought newlisting
$6,000 new × 100% good · bought separately
- $9,000
Paving: driveway & walks (paved)listing
$9,100 new × 50% good × 1.97 allocation
- $8,600
Landscaping (typical)default
$8,800 new × 50% good × 1.97 allocation
- $8,600
Patioslisting
$8,700 new × 50% good × 1.97 allocation
- $1,900
Decks & porches (attached)default
$1,900 new × 50% good × 1.97 allocation
- $199,600
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$209,600 new × 48% good × 1.97 allocation
- $17,100
Building plumbing & fixturesdefault
$21,700 new × 40% good × 1.97 allocation
- $17,100
Building electrical & lightingdefault
$21,800 new × 40% good × 1.97 allocation
- $17,100
HVACdefault
$21,800 new × 40% good × 1.97 allocation
- $5,900
Hardwood & tile floorsdefault
$7,500 new × 40% good × 1.97 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $65,000 | $28,100 | $300 | $93,400 |
| 2 | $0 | $0 | $6,600 | $6,600 |
| 3 | $0 | $0 | $6,600 | $6,600 |
| 4 | $0 | $0 | $6,600 | $6,600 |
| 5 | $0 | $0 | $6,600 | $6,600 |
| 6+ | $0 | $0 | $230,200 | $230,200 |
| Total | $65,000 | $28,100 | $256,900 | $349,900 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.