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916 Dana Ln

916 Dana Ln

Holmen, WI 54636

$394,900

3 bd · 2.5 ba · 1,932 sqft · Listed 6d ago

View on Realtor.com →
Low confidence

Year built

1995

Sqft

1,932

Lot sqft

10,890

HOA / mo

None

Furnished

No

List date

2026-11-06T21:06:30.000000Z

Revenue

Annual revenue

$27,502

ADR

$144

Occupancy

52%

Cleaning fees (12 mo)

$2,134

Confidence

Low (28.63), 12 comps

Comp revenue range (p25 / median / p75)

$8,356$22,837$38,832

Median revenue of shown comps: $24,082

  • Prairie View Ranch Retreat-Lake Ona & GRTrail Near

    House · 3 bd · 1 ba · sleeps 6 · 2.0 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $20,590ADR $196Occ ≈ 29%4.6★ (12)

    AirbnbVrbo

  • Adorable 3-bedroom bungalow near Lake Onalaska

    House · 3 bd · 1 ba · sleeps 6 · 2.0 mi

    Revenue $8,587ADR $168Occ ≈ 14%4.6★

    Delisted

  • 3 Mi to Lake Onalaska: Quaint Home w/ Prairie View

    House · 3 bd · 1 ba · sleeps 6 · 2.0 mi

    Revenue $47,375ADR $185Occ ≈ 70%4.8★ (4)

    AirbnbBooking

  • NEW! The La Crosse Lodge

    Cabin · 3 bd · 2.5 ba · sleeps 6 · 2.6 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +4

    Revenue $45,214ADR $0Occ ≈ —5★ (17)

    Airbnb

  • Cozy Corner Cottages 3 Bedroom House Rental

    House · 3 bd · 2 ba · sleeps 6 · 2.9 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen

    Revenue $3,605ADR $289Occ ≈ 3%4.8★ (11)

    AirbnbVrbo

  • Cottage House on Lake Onalaska

    House · 3 bd · 1 ba · sleeps 6 · 3.0 mi

    • A/C
    • Free parking
    • Pets OK
    • Wifi
    • +4

    Revenue $24,082ADR $237Occ ≈ 28%4.7★ (45)

    Airbnb

  • Nature's Edge Cabin

    House · 3 bd · 1 ba · sleeps 6 · 3.0 mi

    • A/C
    • Free parking
    • Wifi
    • Kitchen
    • +2

    Revenue $24,181ADR $216Occ ≈ 31%5★ (28)

    Airbnb

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management

Est. revenue

$27,502

NOI

$9,016

Cash flow /mo

$751

Cash needed

$436,196

Cash-on-cash (all cash)

2.1%

ROE (yr 1)

4.8%

Cap rate

2.3%

DSCR

—

Year-1 write-off

$93,361

Year-1 tax shield @ 32%

$29,875

Year-1 return on equity

  • Cash flow (annual)$9,016
  • Principal paydown (n/a, cash)$0
  • Appreciation at%$11,847
ROE4.8%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$5,500
  • Platform fees (3% of revenue)$825
  • Maintenance / capex (5% of revenue)$1,375
  • Utilities & supplies$4,200
  • HOA$0
  • Property tax$4,631
  • Insurance (STR-rated)$1,955

Cash needed to close

  • Purchase price (all cash)$394,900
  • Closing costs (4.0%)$15,796
  • Furnishing (bought new)$25,500

Tax savings if the STR loophole applies

  • Tax shield @ 32%$29,875

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$324,000

Short-life (5/15-yr)

$68,000 · 21%

Year-1 deduction

$93,000

Year-1 tax shield @ 32%

$30,000

Land 18% (county tax record, assessed value split) · building $257,000 over 39 years · new furniture $26,000

Based on: 1,932 sq ft, built 1995, 3 bd / 2.5 ba, unfurnished, listing features (patio, game room, appliance list).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $73,000 in year 1 (15% short-life, $23,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$65,000

  • Kitchen cabinetsdefault

    $10,000 new × 40% good × 1.97 allocation

    $7,900

  • Kitchen countertopsdefault

    $8,200 new × 40% good × 1.97 allocation

    $6,500

  • Decorative trimdefault

    $3,400 new × 40% good × 1.97 allocation

    $2,700

  • Mirrorsdefault

    $300 new × 40% good × 1.97 allocation

    $200

  • Shelvingdefault

    $1,200 new × 40% good × 1.97 allocation

    $900

  • Window coverings (19)default

    $4,800 new × 40% good × 1.97 allocation

    $3,700

  • Carpet, vinyl & laminate (40% of floors)default

    $5,000 new × 40% good × 1.97 allocation

    $3,900

  • Kitchen & laundry equipment plumbingdefault

    $7,800 new × 40% good × 1.97 allocation

    $6,200

  • Kitchen, laundry & data equipment electricaldefault

    $4,700 new × 40% good × 1.97 allocation

    $3,700

  • Appliances (range, dishwasher, washer, dryer)listing

    $4,800 new × 40% good × 1.97 allocation

    $3,800

  • Furniture bought newlisting

    $19,500 new × 100% good · bought separately

    $19,500

  • Game-room equipment bought newlisting

    $6,000 new × 100% good · bought separately

    $6,000
15-year land improvements$28,100

  • Paving: driveway & walks (paved)listing

    $9,100 new × 50% good × 1.97 allocation

    $9,000

  • Landscaping (typical)default

    $8,800 new × 50% good × 1.97 allocation

    $8,600

  • Patioslisting

    $8,700 new × 50% good × 1.97 allocation

    $8,600

  • Decks & porches (attached)default

    $1,900 new × 50% good × 1.97 allocation

    $1,900
Building, 39-year$256,900

  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $209,600 new × 48% good × 1.97 allocation

    $199,600

  • Building plumbing & fixturesdefault

    $21,700 new × 40% good × 1.97 allocation

    $17,100

  • Building electrical & lightingdefault

    $21,800 new × 40% good × 1.97 allocation

    $17,100

  • HVACdefault

    $21,800 new × 40% good × 1.97 allocation

    $17,100

  • Hardwood & tile floorsdefault

    $7,500 new × 40% good × 1.97 allocation

    $5,900

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$65,000$28,100$300$93,400
2$0$0$6,600$6,600
3$0$0$6,600$6,600
4$0$0$6,600$6,600
5$0$0$6,600$6,600
6+$0$0$230,200$230,200
Total$65,000$28,100$256,900$349,900

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.