210 Peterson St
Holmen, WI 54636
$389,900
4 bd · 3 ba · 2,400 sqft · Listed today
View on Realtor.com →Year built
1998
Sqft
2,400
Lot sqft
9,583
HOA / mo
None
Furnished
No
List date
2026-10-02T10:46:25.000000Z
Revenue
Annual revenue
$31,346
ADR
$163
Occupancy
53%
Cleaning fees (12 mo)
$2,727
Confidence
Low (33.53), 10 comps
Comp revenue range (p25 / median / p75)
Prairie View Ranch Retreat-Lake Ona & GRTrail Near
House · 3 bd · 1 ba · sleeps 6 · 1.4 mi
Revenue $14,556ADR $195Occ ≈ 20%4.5★ (9)
Adorable 3-bedroom bungalow near Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 1.4 mi
Revenue $6,332ADR $180Occ ≈ 10%4.6★
NEW! The La Crosse Lodge
Cabin · 3 bd · 2.5 ba · sleeps 6 · 1.5 mi
Revenue $57,195ADR $502Occ ≈ 31%5★ (17)
Waterfront Retreat | Sunset View | Family Friendly
Guest suite · 3 bd · 1 ba · sleeps 5 · 3.0 mi
Revenue $12,732ADR $161Occ ≈ 22%4.8★ (29)
House on onalaska Wisconsin 4 bedroom 3 Beth
House · 4 bd · 2.5 ba · sleeps 8 · 3.0 mi
Revenue $24,849ADR $142Occ ≈ 48%4.9★ (163)
Cottage House on Lake Onalaska
House · 3 bd · 1 ba · sleeps 6 · 3.3 mi
Revenue $24,452ADR $240Occ ≈ 28%4.7★ (42)
| Listing | Size | Revenue (12 mo) | ADR | Occ ≈ | Rating | Distance | Links |
|---|---|---|---|---|---|---|---|
Prairie View Ranch Retreat-Lake Ona & GRTrail Near House | 3 bd · 1 ba · sleeps 6 | $14,556 | $195 | 20% | 4.5★ (9) | 1.4 mi | Airbnb |
Adorable 3-bedroom bungalow near Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $6,332 | $180 | 10% | 4.6★ | 1.4 mi | Vrbo |
3 Mi to Lake Onalaska: Quaint Home w/ Prairie View House | 3 bd · 1 ba · sleeps 6 | $43,707 | $199 | 60% | 4.8★ (4) | 1.4 mi | AirbnbVrboBooking |
NEW! The La Crosse Lodge Cabin | 3 bd · 2.5 ba · sleeps 6 | $57,195 | $502 | 31% | 5★ (17) | 1.5 mi | Airbnb |
Corto's Ona-Lake House Rental, LLC House | 3 bd · 2 ba · sleeps 12 | $43,578 | $237 | 50% | 5★ (155) | 3.0 mi | AirbnbVrbo |
Waterfront Retreat | Sunset View | Family Friendly Guest suite | 3 bd · 1 ba · sleeps 5 | $12,732 | $161 | 22% | 4.8★ (29) | 3.0 mi | Airbnb |
House on onalaska Wisconsin 4 bedroom 3 Beth House | 4 bd · 2.5 ba · sleeps 8 | $24,849 | $142 | 48% | 4.9★ (163) | 3.0 mi | Airbnb |
Dream Cottage on Lake Onalaska- Kayaks, Canoes Cabin | 3 bd · 1.5 ba · sleeps 8 | $41,422 | $355 | 32% | 4.8★ (79) | 3.0 mi | AirbnbVrbo |
Cozy Corner Cottages 3 Bedroom House Rental House | 3 bd · 2 ba · sleeps 6 | $4,578 | $305 | 4% | 4.8★ (11) | 3.2 mi | AirbnbVrbo |
Cottage House on Lake Onalaska House | 3 bd · 1 ba · sleeps 6 | $24,452 | $240 | 28% | 4.7★ (42) | 3.3 mi | Airbnb |
Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.
Cash flow calculator
Rate 8.03% = 7.28% Freddie Mac 30-yr avg (Oct 1) + 0.75% investor premium
Est. revenue
$31,346
NOI
$11,042
Cash flow /mo
-$1,232
Cash needed
$142,071
Cash-on-cash
-10.4%
ROE (yr 1)
-0.5%
Cap rate
2.8%
DSCR
0.43
Year-1 write-off
$109,415
Year-1 tax shield @ 32%
$35,013
Year-1 return on equity
- Cash flow (annual)-$14,780
- Principal paydown$2,428
- Appreciation at%$11,697
Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.
Opex, cash-needed & tax-savings breakdown
Annual operating expenses
- Management (20% of revenue)$6,269
- Platform fees (3% of revenue)$940
- Maintenance / capex (5% of revenue)$1,567
- Utilities & supplies$4,200
- HOA$0
- Property tax$5,397
- Insurance (STR-rated)$1,930
Cash needed to close
- Down payment (25%)$97,475
- Closing costs (4.0%)$15,596
- Furnishing (bought new)$29,000
Tax savings if the STR loophole applies
- Tax shield @ 32%$35,013
Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).
The write-off comes from the cost segregation estimate below. Not tax advice.
Cost segregation estimate
An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.
Depreciable basis
$332,000
Short-life (5/15-yr)
$80,000 · 24%
Year-1 deduction
$109,000
Year-1 tax shield @ 32%
$35,000
Land 15% (county tax record, assessed value split) · building $252,000 over 39 years · new furniture $29,000
Based on: 2,400 sq ft, built 1998, 4 bd / 3 ba, unfurnished, listing features (deck, patio, fence, game room, appliance list).
Try the cost segregation calculator on any property →
IRS-guide safe-harbor floor: $75,000 in year 1 (14% short-life, $24,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.
- $6,300
Kitchen cabinetsdefault
$11,100 new × 40% good × 1.42 allocation
- $5,100
Kitchen countertopsdefault
$9,000 new × 40% good × 1.42 allocation
- $2,400
Decorative trimdefault
$4,200 new × 40% good × 1.42 allocation
- $300
Mirrorsdefault
$500 new × 40% good × 1.42 allocation
- $900
Shelvingdefault
$1,500 new × 40% good × 1.42 allocation
- $3,400
Window coverings (24)default
$6,000 new × 40% good × 1.42 allocation
- $3,500
Carpet, vinyl & laminate (40% of floors)default
$6,200 new × 40% good × 1.42 allocation
- $5,400
Kitchen & laundry equipment plumbingdefault
$8,600 new × 44% good × 1.42 allocation
- $3,300
Kitchen, laundry & data equipment electricaldefault
$5,200 new × 44% good × 1.42 allocation
- $4,400
Appliances (range, microwave, dishwasher, refrigerator, washer, dryer)listing
$7,700 new × 40% good × 1.42 allocation
- $23,000
Furniture bought newlisting
$23,000 new × 100% good · bought separately
- $6,000
Game-room equipment bought newlisting
$6,000 new × 100% good · bought separately
- $7,200
Paving: driveway & walks (paved)listing
$10,200 new × 50% good × 1.42 allocation
- $6,900
Landscaping (typical)default
$9,800 new × 50% good × 1.42 allocation
- $7,700
Patioslisting
$10,800 new × 50% good × 1.42 allocation
- $19,200
Decks & porches (attached)listing
$27,000 new × 50% good × 1.42 allocation
- $4,300
Fencinglisting
$6,000 new × 50% good × 1.42 allocation
- $197,300
Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault
$260,300 new × 53% good × 1.42 allocation
- $16,900
Building plumbing & fixturesdefault
$27,000 new × 44% good × 1.42 allocation
- $17,300
Building electrical & lightingdefault
$27,700 new × 44% good × 1.42 allocation
- $15,400
HVACdefault
$27,000 new × 40% good × 1.42 allocation
- $5,300
Hardwood & tile floorsdefault
$9,300 new × 40% good × 1.42 allocation
About the property
Depreciation schedule: typical cost seg study
| Year | 5-yr | 15-yr | Building | Total |
|---|---|---|---|---|
| 1 | $63,900 | $45,300 | $300 | $109,400 |
| 2 | $0 | $0 | $6,500 | $6,500 |
| 3 | $0 | $0 | $6,500 | $6,500 |
| 4 | $0 | $0 | $6,500 | $6,500 |
| 5 | $0 | $0 | $6,500 | $6,500 |
| 6+ | $0 | $0 | $226,000 | $226,000 |
| Total | $63,900 | $45,300 | $252,100 | $361,300 |
Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.
Market note
Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.