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210 Peterson St

210 Peterson St

Holmen, WI 54636

$389,900

4 bd · 3 ba · 2,400 sqft · Listed today

View on Realtor.com →
Low confidence

Year built

1998

Sqft

2,400

Lot sqft

9,583

HOA / mo

None

Furnished

No

List date

2026-10-02T10:46:25.000000Z

Revenue

Annual revenue

$31,346

ADR

$163

Occupancy

53%

Cleaning fees (12 mo)

$2,727

Confidence

Low (33.53), 10 comps

Comp revenue range (p25 / median / p75)

$13,188$24,651$43,039

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    House · 3 bd · 1 ba · sleeps 6 · 1.4 mi

    Revenue $14,556ADR $195Occ ≈ 20%4.5★ (9)

    Airbnb

  • Adorable 3-bedroom bungalow near Lake Onalaska

    House · 3 bd · 1 ba · sleeps 6 · 1.4 mi

    Revenue $6,332ADR $180Occ ≈ 10%4.6★

    Vrbo

  • 3 Mi to Lake Onalaska: Quaint Home w/ Prairie View

    House · 3 bd · 1 ba · sleeps 6 · 1.4 mi

    Revenue $43,707ADR $199Occ ≈ 60%4.8★ (4)

    AirbnbVrboBooking

  • NEW! The La Crosse Lodge

    Cabin · 3 bd · 2.5 ba · sleeps 6 · 1.5 mi

    Revenue $57,195ADR $502Occ ≈ 31%5★ (17)

    Airbnb

  • Corto's Ona-Lake House Rental, LLC

    House · 3 bd · 2 ba · sleeps 12 · 3.0 mi

    Revenue $43,578ADR $237Occ ≈ 50%5★ (155)

    AirbnbVrbo

  • Waterfront Retreat | Sunset View | Family Friendly

    Guest suite · 3 bd · 1 ba · sleeps 5 · 3.0 mi

    Revenue $12,732ADR $161Occ ≈ 22%4.8★ (29)

    Airbnb

  • House on onalaska Wisconsin 4 bedroom 3 Beth

    House · 4 bd · 2.5 ba · sleeps 8 · 3.0 mi

    Revenue $24,849ADR $142Occ ≈ 48%4.9★ (163)

    Airbnb

  • Dream Cottage on Lake Onalaska- Kayaks, Canoes

    Cabin · 3 bd · 1.5 ba · sleeps 8 · 3.0 mi

    Revenue $41,422ADR $355Occ ≈ 32%4.8★ (79)

    AirbnbVrbo

  • Cozy Corner Cottages 3 Bedroom House Rental

    House · 3 bd · 2 ba · sleeps 6 · 3.2 mi

    Revenue $4,578ADR $305Occ ≈ 4%4.8★ (11)

    AirbnbVrbo

  • Cottage House on Lake Onalaska

    House · 3 bd · 1 ba · sleeps 6 · 3.3 mi

    Revenue $24,452ADR $240Occ ≈ 28%4.7★ (42)

    Airbnb

Revenue and nightly rate (ADR) are trailing-12-month figures per listing. Occupancy is estimated as revenue ÷ ADR ÷ 365 and can read high when revenue includes cleaning fees.

Cash flow calculator

Financing
Management

Est. revenue

$31,346

NOI

$11,042

Cash flow /mo

$920

Cash needed

$434,496

Cash-on-cash (all cash)

2.5%

ROE (yr 1)

5.2%

Cap rate

2.8%

DSCR

—

Year-1 write-off

$109,415

Year-1 tax shield @ 32%

$35,013

Year-1 return on equity

  • Cash flow (annual)$11,042
  • Principal paydown (n/a, cash)$0
  • Appreciation at%$11,697
ROE5.2%

Tax savings aren't counted. Turn on “Count tax savings in returns” above if you can use the losses.

Opex, cash-needed & tax-savings breakdown

Annual operating expenses

  • Management (20% of revenue)$6,269
  • Platform fees (3% of revenue)$940
  • Maintenance / capex (5% of revenue)$1,567
  • Utilities & supplies$4,200
  • HOA$0
  • Property tax$5,397
  • Insurance (STR-rated)$1,930

Cash needed to close

  • Purchase price (all cash)$389,900
  • Closing costs (4.0%)$15,596
  • Furnishing (bought new)$29,000

Tax savings if the STR loophole applies

  • Tax shield @ 32%$35,013

Property tax, insurance rate and the land/building split come from this listing's county tax record; other assumptions match the daily feed (see tasks/plan.md).

The write-off comes from the cost segregation estimate below. Not tax advice.

Cost segregation estimate

An estimate from the listing: every part of the home is priced from national construction costs, less wear for age, and the price (less land) is spread over the parts in proportion. The headline is what a typical cost seg study would claim for this property. The answers below are optional refinements.

Depreciable basis

$332,000

Short-life (5/15-yr)

$80,000 · 24%

Year-1 deduction

$109,000

Year-1 tax shield @ 32%

$35,000

Land 15% (county tax record, assessed value split) · building $252,000 over 39 years · new furniture $29,000

Based on: 2,400 sq ft, built 1998, 4 bd / 3 ba, unfurnished, listing features (deck, patio, fence, game room, appliance list).

Try the cost segregation calculator on any property →

IRS-guide safe-harbor floor: $75,000 in year 1 (14% short-life, $24,000 tax shield), the conservative amount following the IRS audit guide's residential classification table.

5-year property$63,900

  • Kitchen cabinetsdefault

    $11,100 new × 40% good × 1.42 allocation

    $6,300

  • Kitchen countertopsdefault

    $9,000 new × 40% good × 1.42 allocation

    $5,100

  • Decorative trimdefault

    $4,200 new × 40% good × 1.42 allocation

    $2,400

  • Mirrorsdefault

    $500 new × 40% good × 1.42 allocation

    $300

  • Shelvingdefault

    $1,500 new × 40% good × 1.42 allocation

    $900

  • Window coverings (24)default

    $6,000 new × 40% good × 1.42 allocation

    $3,400

  • Carpet, vinyl & laminate (40% of floors)default

    $6,200 new × 40% good × 1.42 allocation

    $3,500

  • Kitchen & laundry equipment plumbingdefault

    $8,600 new × 44% good × 1.42 allocation

    $5,400

  • Kitchen, laundry & data equipment electricaldefault

    $5,200 new × 44% good × 1.42 allocation

    $3,300

  • Appliances (range, microwave, dishwasher, refrigerator, washer, dryer)listing

    $7,700 new × 40% good × 1.42 allocation

    $4,400

  • Furniture bought newlisting

    $23,000 new × 100% good · bought separately

    $23,000

  • Game-room equipment bought newlisting

    $6,000 new × 100% good · bought separately

    $6,000
15-year land improvements$45,300

  • Paving: driveway & walks (paved)listing

    $10,200 new × 50% good × 1.42 allocation

    $7,200

  • Landscaping (typical)default

    $9,800 new × 50% good × 1.42 allocation

    $6,900

  • Patioslisting

    $10,800 new × 50% good × 1.42 allocation

    $7,700

  • Decks & porches (attached)listing

    $27,000 new × 50% good × 1.42 allocation

    $19,200

  • Fencinglisting

    $6,000 new × 50% good × 1.42 allocation

    $4,300
Building, 39-year$252,100

  • Structure: foundation, framing, walls, windows, doors, roof, interior finishesdefault

    $260,300 new × 53% good × 1.42 allocation

    $197,300

  • Building plumbing & fixturesdefault

    $27,000 new × 44% good × 1.42 allocation

    $16,900

  • Building electrical & lightingdefault

    $27,700 new × 44% good × 1.42 allocation

    $17,300

  • HVACdefault

    $27,000 new × 40% good × 1.42 allocation

    $15,400

  • Hardwood & tile floorsdefault

    $9,300 new × 40% good × 1.42 allocation

    $5,300

About the property

Depreciation schedule: typical cost seg study

Year5-yr15-yrBuildingTotal
1$63,900$45,300$300$109,400
2$0$0$6,500$6,500
3$0$0$6,500$6,500
4$0$0$6,500$6,500
5$0$0$6,500$6,500
6+$0$0$226,000$226,000
Total$63,900$45,300$252,100$361,300

Model-based estimate, not an engineered cost segregation study. The IRS doesn’t approve studies; get a professional study before filing. Using these losses against W-2 income needs the short-term rental exception (average stay ≤7 days + material participation). The 39-year building life applies because stays average under 30 days, a separate test (27.5 years for a long-term rental). Federal only: California, Georgia and Wisconsin disallow bonus depreciation, Ohio adds back 5/6 of it, and Tennessee has no personal income tax. Not tax advice.

Market note

Rules differ by jurisdiction. The City of La Crosse requires a short-term rental license ($100 a year) once you rent more than 10 nights a year, plus a Wisconsin tourist rooming house license and inspection from the La Crosse County Health Department. We found no owner-occupancy rule or night cap in the city, but the license does NOT transfer to a new owner. Onalaska allows rentals with a city permit in some zoning districts, and unincorporated towns follow La Crosse County zoning, which has its own permit and day limits. Wisconsin law lets local governments restrict stays under 7 nights. Verify parcel eligibility with the city or county before you buy.